Assistant Manager Content & Social Media
- Accor
- 5 - 8 Years
- Delhi, NCR
- 3 years ago
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Job Description
Key Responsibilities:
- Research industry-related topics and hotel teams interactions
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing copy to advertise our company and products
- Interview industry professionals and incorporate their views in blog posts
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Identify customers needs and recommend new topics on customer journey
- Coordinate activity schedule based on offers, messaging, trend,
- Coordinate with marketing and design teams to illustrate articles
- Relation with PR team on opportunities to co-animate
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed.
- Follow up of Online strategy for ibis India
- Animate tactical offers and Loyalty promotions
- Engagement relations with Agency to optimize retainers and ROI
- Force of innovation ideas to highlight the brand among all platforms
- Competition Surveys and tracking.
Business Analysis :
- Deep analysis of performance for each social campaigns
- Analysis of Hotels social performance across all levers
- Provide monthly report on target & results
- Partner with Marketing and Revenue team to measure ROI
Key Internal Interactions :
- Director of Operation ibis & ibis Styles India
- Director of Revenue Management ibis & ibis Styles
- VP Commercial Accor India & Sth Asia
- Director Digital - Accor India & Sth Asia
- Head of culinary transformation
- General Managers & DOS ibis & ibis styles India
InterGlobe Hotels Requirements
- Proven work experience as a Content Creator, Copywriter or similar role Portfolio of published articles
- Hands-on experience with Content Management Systems (e.g. WordPress) Excellent writing and editing skills in English
- An ability to fact-check long-form content pieces Time-management skills
- Ability to impact & Influence all stake holders
- Minimum 5 year experience in similar role
Employement Category:
Employement Type: Full timeIndustry: Hospitals
Functional Area: Advertising, DM, PR, MR & Event Management
Role Category: Social Media Marketing Manager
Role/Responsibilies: Assistant Manager Content & Social Media
Contact Details:
Company: AccorLocation(s): Delhi, NCR
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Accor
ABOUT ACCORD INFO MATRIX: Accord started with the ambitious aim of providing QUALITY training to Students and Corporate. Accord has been serving with its flag high for more than 15 years. We are integrated as an organization of talented trainers having extensive expertise in all facets of p...
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