Market Research Consultant 2
- Wells Fargo
- 3 - 5 Years
- Bengaluru
- 3 years ago
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Job Description
Job Description :
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading global financial services company headquartered in San Francisco (United States). Wells Fargo has offices in over 20 countries and territories. Our business outside of the U.S. mostly focuses on providing banking services for large corporate, government and financial institution clients. We have worldwide expertise and services to help our customers improve earnings, manage risk, and develop opportunities in the global marketplace. Our global reach offers many opportunities for you to develop a career with Wells Fargo. Join our diverse and inclusive team where you will feel valued and inspired to contribute your unique skills and experience. We are looking for talented people who will put our customers at the center of everything we do. Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.
Market Job Description
Wells Fargo India enables global talent capabilities for Wells Fargo Bank NA., by supporting business lines and staff functions across Technology, Operations, Risk, Audit, Process Excellence, Automation and Product, Analytics and Modeling. We are operating in Hyderabad, Bengaluru and Chennai locations.
Department OverviewConsumer Analytics and Marketing (CAM) teams support the International Group that delivers international banking solutions to Consumer customers globally. CAM supports analytical requirements by delivering insights and analysis. Within CAM, the Primary Market Research team (PMR) resides under the (Marketing Analysis & Research) MARS team, and provides key support to the onshore Consumer Data Engagement Platform (CDEP) team.
About the RoleMarket Research Consultant 2 (MRC2) role is an individual contributor role that supports Customer & Competitor Insights India team within PAM with analysis and reporting of survey data across Wells Fargo businesses - Consumer and Small Business Banking, Consumer Lending, Wealth and Investment Management, Commercial Banking, Corporate and Investment Banking. Works independently on project deliverables and reporting to MRM1/M2.
Responsibilities
Working independently to create market research reports to display strong story-boarding skills.
Run survey data cross-tabs using available tools - SPSS, SAS and any cross-tabbing tool (preferably Research Q)
Run analyses on survey data, including regressions and other multi-variate techniques
Draw insights on analyzed data and present the same in PowerPoint or any other equivalent reporting tool in a visually appealing manner
Gather and disseminate market/customer/competitors related information to the concerned project manager for planned/ongoing project(s)
Work closely and independently with partners (internal clients) and senior management stakeholders
Exhibit industry expertise by attending knowledge sessions, database trainings and seminars
Organize and participate in PAM/department-wide initiatives
Engage with cross culture team members and stakeholders
Ready to work across geographies (India and USA) and be available during evening/early night hours for overlap with our US partners
Market Skills and Certifications
Essential Skills
Post-Graduation in Marketing, Statistics, or Engineering.
3-5 years in market research and/or consulting analyzing customer survey data
Excellent execution ability, detail-oriented, well-organized, committed, and results orientated
Strong communication and writing skills with high proficiency in grammar and articulation of insights
Must have sound knowledge of marketing data analysis, and its synthesis with non-survey data to generate meaningful insights
Minimum 3 years of experience in running and analyzing survey data and creating banner plans
Be able to create project delivery decks with charts, and strong take-aways and story-boarding
Hands on with survey analytics including regression or any other key driver analyses, sig testing etc.
Persuasive written, verbal communication and strong interpersonal skills
Desired Skills
Sound knowledge of marketing frameworks
Working knowledge of SAS, Python and exposure to analyzing unstructured data (customer transactional data, complaints etc.) and integrate it with structured data
Text Analytics using R or Python or SPSS Modeler
Exposure to the Financial Services (Banking) sector
We Value Diversity
At Wells Fargo, we believe in diversity and inclusion in the workplace accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national or ethnic origin, age, disability, religion, sexual orientation, gender identity or any other status protected by applicable law. We comply with all applicable laws in every jurisdiction in which we operate. 66292
Employement Category:
Employement Type: Full timeIndustry: Banking
Functional Area: IT
Role Category: Software Engineer
Role/Responsibilies: Market Research Consultant 2
Contact Details:
Company: Wells FargoLocation(s): Bengaluru
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Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a diversified, community- based financial services company with $1. 9 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more ...
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