Reporting Analyst - Digital Marketing @ Fiserv

Job Description

Responsibilities
experience in the areas of Digital Marketing, Production Support and Consulting, Optimization, Reporting and Analytics, Client Engagement, Business analysis and consultation on Adobe Marketing cloud solutions.
Responsibilities:
. A/B, MVT Testing using Adobe Target and Optimizely, Web Optimization and Personalization as per client need.
. Communicating with US-based client to determine specific requirements & expectations delivering business solution
. Managing the entire off-shore team (consisting eight members) and being the single point of contact for communication for client.
. Reporting & Analysis, Workspace, Ad-Hoc Analysis for Adobe Analytics and Adobe Target reporting
. Data Analysis and Representation using Microsoft Excel and tools like Adobe Analytics and Discover.
. Taking a hypothesis-driven, data-centric approach with web and email to improve KPIs
. Deployment of Adobe Analytics and Adobe Target using Dynamic Tag Management (DTM), Adobe by Launch
. Excellent knowledge of web analytics and reporting tools like Omniture/Site catalyst, Adobe Workspace, Ad-Hoc Analysis.
. Demonstrated proficiency in crafting integrated marketing campaigns that span owned and paid digital media, taking into account customer journeys and data flow
. Familiarity with social and digital media in APAC, EMEA ,NA Region and their capabilities
. Effective time management, communication, and negotiation skills in order to meet requests from stakeholders within tight timeframes
. Hands-On experience of Client-Side Scripting (jQuery and JavaScript) language, HTML for writing the custom code
. Understanding of B2B and B2C marketing
Skills:
. Project Management, Team Building, Team Leader, Strategic/Tactical Planning, Business Analysis and Development, Excellent Communication and Interpretation skills
. 3-5 years of Experience with the following technologies: Tealium, Heap, Adobe Target, Adobe Analytics, DTM, Adobe launch, and Optimizely
. Experience with the following technologies a plus: AEM, Google Tag Manager, Evidon (CrownPeak Cookie Management Tool)

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: Digital Marketing
Role Category: Head
Role/Responsibilies: Reporting Analyst - Digital Marketing

Contact Details:

Company: Fiserv India
Location(s): India

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