Channel Head-National Distributors.
Location - Hyderabad- Below 35 years- 7 to 10 years experience CTC Upto 10L
Function - Retail Sales
Department - Sales
Reporting To -Regional Head
Superiors Superior - Zonal Head-Retail Sales,
Unit - Birla Sunlife AMC
Business Asset Management
1) Job Purpose
To plan and implement achievement of Sales targets for the ND Channel in
Kolkata through engagement and enhancement of ND Channel relationships
and in turn increase market share, profitability and visibility of the organisation as
a whole.
2) Dimensions
What are the areas (in quantitative terms) the job has an impact on
Dimensions Remarks
1. Manpower (Nos.)
A Management
B Staff
Total
3) Job context and Major Challenges
Organisation Context
In context to the organization, the Banking Distribution channel is a very integral
and critical part of the Retail Distribution setup. The Banking Distribution
compromises of the Retail and Private Banks, namely HSBC, Citi Bank,
Standard Chartered, Credit Suisse, Soc Gen, HDFC, Kotak Bank, Kotak Wealth
etc. As these retail and private banks cater to very different class and set of
clients and client requirements, it gives us a platform to promote our diversified
set of products based on these requirements.
Key challenges
- The challenge is to maintain and enhance market share of the AMC
amongst the Banking Channel in a growing competitive environment.
- Prior Central team approvals from Banks very critical for the promotion of
any of our product / offerings. The absence of a formal communication from the
banks central teams to their respective sales team acts as a hindrance to our
promotional efforts at the ground level.
- Lack of communication from our business development team in terms of
new empanelment and contest launched across various banks.
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Job Description
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4) Principal Accountabilities
(a)Accountability
To ensure increase in sales numbers
across various products and
offerings. Multi Tasking.
Supporting Actions
Propose on the new products to be
launched, communicate to team in order
to maintain sales (debt && equity)
through existing and new products
offerings/ NFOs
(b)Accountability
Ensure target market share with
respect to distributors in order to
maintain and grow sales
Supporting Actions
Ensure every distributor has more than
10% market share with respect to AUMs
Ensure connectivity and good pricing for
the distributors (with in discussion with
Sales Head)
(b)Accountability
Ensure engagement with new set of
clients through various Banks/
Distributors
Supporting Actions
Identify the customers to be targeted
Organize meets, education programs,
programs in corporates to raise
awareness
(c)Accountability
Ensure focus on SIPs in order to
maintain and grow sales
Supporting Actions
Execute SIP sales strategy / plan.
Educate the customers and distributors
about SIP and its features
