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Senior Analyst-Digital Marketing Analytics @ Accenture

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 Senior Analyst-Digital Marketing Analytics

Job Description


Job Description
Skill required: Digital Marketing Analytics - Adobe Marketo Engage
Designation: Management Level - Senior Analyst
About Accenture Operations
In today's business environment, growth isn't just about building value-it's fundamental to long-term business survival. So how do organizations sustain themselves The key is a new -one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at What would you do
You will be aligned with our Insights & Intelligence vertical and help us generate insights by leveraging the latest Artificial Intelligence (AI) and Analytics techniques to deliver value to our clients. You will also help us apply your expertise in building world-class solutions, conquering business problems, addressing technical challenges using AI Platforms and technologies. You will be required to utilize the existing frameworks, standards, patterns to create architectural foundation and services necessary for AI applications that scale from multi-user to enterprise-class and demonstrate yourself as an expert by actively blogging, publishing research papers, and creating awareness in this emerging area.
You will be working as a part of Digital Marketing Analytics team which helps clients with their web analytics & digital marketing requirements by providing various services around implementation of different tools & technologies, better user experience on client websites using optimization methodologies and techniques, providing data driven insights to clients and help them get better ROI from their various digital marketing initiatives.
You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects. What are we looking for
We are looking for individuals who have the following skillset:
  • Adobe Analytics
  • Digital Marketing Analytics
  • Adaptable and flexible
  • Ability to perform under pressure
  • Problem-solving skills
Roles and Responsibilities
  • In this role, you need to analyze and solve increasingly complex problems
  • Your day to day interactions is with peers within Accenture
  • You are likely to have some interaction with clients and/or Accenture management
  • You will be given minimal instruction on daily work/tasks and a moderate level of instructions on new assignments
  • You will need to consistently seek and provide meaningful and actionable feedback in all interactions
  • You will be expected to be constantly on the lookout for ways to enhance value for your respective stakeholders/clients
  • Decisions that are made by you will impact your work and may impact the work of others
  • You would be an individual contributor and/or oversee a small work effort and/or team.

  • Please note this role may require you to work in rotational shifts.

Qualifications
Master of Business Administration

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: IT
Role Category: Software Engineer
Role/Responsibilies: Senior Analyst-Digital Marketing Analytics

Contact Details:

Company: Accenture
Location(s): Bengaluru

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Accenture

Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions unde...