Assistant Manager - Digital Marketing
- OLX Group
- 4 - 7 Years
- Bengaluru
- 4 years ago
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Job Description
We are looking for an expert professional in Digital / Performance Marketing as AM / Manager who will be responsible for developing and implementing brand strategies, campaigns & build organisation brand awareness both B2B and B2C brands - Waahjobs (candidate & employers), OLX people (Clients & Partners), Waahstaff (SAAS Product). The holder for this role will be devising strategies to drive online traffic through multiple channels.
What you would be doing daily!
Job Description
Key Responsibilities
- Planning and executing overall digital marketing strategy with respect to the company's short, medium and long term business goals with focus on performance.
- Planning and executing multiple performance/lead generation/ other digital campaigns across both B2B and B2C brands - Waahjobs (candidate & employers), OLX people (clients & Partners), Waahstaff (SAAS Product).
- Devising strategies to drive online traffic - including web/mobile app, SEM, social media, content, email/SMS marketing and display advertising.
- Own objectives and KPI metrics of performance marketing.
- Plan, execute, monitor, and optimize paid marketing campaigns, which include channels: Google Search, GDN, Mobile App, YouTube, Facebook, LinkedIn, GDN, Native, and other ad networks
- Responsible for executing and managing keyword research and content gap analyses and presenting findings on paid marketing campaigns to stakeholders
- Allocate budgets, track conversion rates and constantly optimize performance marketing activities to improve ROAS and CPAs. Measuring and Reporting campaign performance.
- Evaluating new opportunities with new tools and technologies - Provide thought leadership and perspective for adoption where appropriate.
- Working with teams like analytics, tech and product, operations as required to build and manage marketing tasks. Deep understanding of mobile app promotions and measurements.
- Comfort with both marketing funnel analysis as well as writing creatives and ad copies
- Own metrics across the marketing funnel, identify levers to move them.
Key Skills Requirements & Proficiencies
- Experience: 4-7 years of hands on experience in performance marketing including.
- Planning, implementing and reporting performance campaigns
- Keyword research and analysis, Media Planning & Budget optimization
- Strong analytical background with a data-driven approach
- Deep experience in the hands-on running of multiple paid marketing campaigns across channels including but not limited to Google, bing, FB, LinkedIn, Native, Mobile App Ad networks, Display GDN, Youtube,
- Strong familiarity with tools like Google Analytics, GTM, Google Search Console, Google Data Studio, SEMRush, Appsflyer/Branch/Adjust, Firebase, Playconsole, Google Tag manager.
- Knowledge of retargeting /re-engagement tools - Clevertap/ Moengage/ webengage.
- Highly creative with experience in identifying target audiences and devising digital campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Strong experience in mobile app ad platforms.
- Deep Understanding of digital/online attribution/measurement to plan and implement custom analytics. Understanding of SQL is a plus.
- Proficiency in Spoken and Written English, Punctual and Meticulous.
- Education: Bachelor's/Master's degree in Marketing from a reputed college/university or equivalent or related field.
What We'll Give You
- Is a part of a forward-thinking, smart and rapidly growing team & global brand.
- Competitive pay compensation and benefits.
- Multidimensional growth path for achievers.
- Excellent working environment, outstanding values, exposure & learning's.
- Sync to the global distributed team across major OLX Group hubs.
Why OLX People!
OLX People is part of OLX Group. OLX Group is one of the world's fastest-growing networks of trading platforms, serving 300 million people every month and operating in 30+ countries across 5 continents. We shape the future of trade to unlock the hidden value in everything.
We help people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. With more than 20 well-loved local brands including Avito, OLX, Otomoto, and Property24, our solutions are built to be safe, smart, and convenient for our customers.
We are powered by a diverse workforce of 10,000+ talented individuals, together building an around the world. We have the strong financial and operational backing of Prosus, one of the largest consumer internet groups in the world.
Over the years, OLX People (formerly Aasaanjobs acquired by OLX Group in 2019) have evolved into an end-to-end recruitment marketplace connecting employers, for jobs across hierarchies in an organization.
Recognised a recurring problem in the job market. Access to a dependable database of candidates in the entry level and blue collar job segments was largely restricted and the hiring process highly disorganised. This was due to a crippling unavailability of information regarding skill benchmarks as well as job requirements. It was therefore significant to create a repository of data containing information about jobs as well as candidates in this segment. OLX People was thus born as a means to address this problem.
Vision: Our target is to cross over 1 million joinings annually. To achieve this, we have initiated the process of creating a recruitment marketplace where recruiters help companies hire and grow by using a highly curated process of searching and screening candidates through a highly tech efficient platform.
Our D&I Statement
- We are turning Diversity & Inclusion into our superpower and competitive advantage. We encourage people of all races, ethnicities, disabilities, ages, gender identity or expression, backgrounds and experiences to consider applying for this role.
If you are as delighted as us about this position and our company If you'd like to learn more about us take a look at the other parts of our website. And remember, we are an equal opportunities employer.
Employement Category:
Employement Type: Full timeIndustry: InternetFunctional Area: ITRole Category: Software EngineerRole/Responsibilies: Assistant Manager - Digital MarketingContact Details:
Company: OLX GroupLocation(s): Bengaluru+ View Contact
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