Lead Consultant Salesforce Pardot
- Genpact India
- 3 to 5 Yrs
- Bengaluru
- 4 years ago
- Email to a friend
- Report this job
Job Description
Lead Consultant Salesforce Pardot
Function : Operations
Location: Bangalore, India
With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world s biggest brands and we have fun doing it. Now, we re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Are you the one we are looking for
Inviting applications for the role of Lead Consultant Salesforce Pardot
In this role, you will be responsible to build and deploy automation campaigns and landing pages using Salesforce Pardot. You will work as a front-end architect of large-scale responsive builds in HTML/CSS, contribute to create strategic email campaigns using Pardot
Responsibilities
- Analyzing and understanding the business requirement on Email Marketing and strategies
- Demonstrate mastery of Pardot core principles including general administration, lead scoring, syncing with Salesforce, email marketing, Engagement Studio and landing page/form design.
- Create and update digital content including assets such as landing pages and emails in Pardot using templates.
- Implement needed changes to landing page and email content to ensure it meets brand and compliance standards.
- Develop digital marketing assets. Activities may include email and landing page design, lead capture form creation, building engagement programs, email, and newsletter templates with HTML/CSS/JavaScript
- Utilize core marketing technologies and platforms including but not limited to Pardot, Salesforce and Analytics and execute B2B email marketing campaigns.
- Database cleanliness, effective lead scoring, bidirectional sync with CRM, and campaign execution
- Assist in analysis, testing and reporting on marketing data (conversion rates, traffic, campaign results, A/B testing) to consult on future demand generation strategies.
- Provide guidance and consulting on advanced email marketing tactics including dynamic content, personalization strings, and A/B testing
- Extracting and reporting the campaign performances
- Assist with other marketing automation duties as assigned
Qualifications we seek in you
Minimum qualifications
- BE/B Tech/M Tech/MCA/BCA
- Excellent written and verbal communication skills
Preferred qualifications
- Min 5 to 8 yrs. of experience in Digital Marketing technologies (Email Marketing) and Campaign Management.
- Min 3 to 5 years of experience in Salesforce Pardot
- Required - Certification in Pardot
- Experience in developing, testing, and executing end-to-end Marketing Automation campaigns and flows, including analytics.
- Been a part of at least one large Pardot implementation project.
- Understanding of B2B campaign management; Experience in designing custom integrations into backend data platforms and the CRM
Knowledge of testing/email, compliance and security, basics of Email DeliverabilityGenpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
,Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: General / Other SoftwareFunctional Area: Not ApplicableRole/Responsibilies: Lead Consultant Salesforce PardotContact Details:
Company: Genpact IndiaLocation(s): Bengaluru
Similar positions
Genpact India
Genpact (NYSE: G) is a global professional services firm focused on delivering digital transformation for our clients, putting digital and data to work to create competitive advantage. We do this by integrating lean principles, design thinking, analytics and digital technologies with our domain and ...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in