Digital Marketing Specialist
- Customer First
- 1 to 5 Yrs
- Noida, Gurugram
- 3 years ago
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Job Description
Performance Marketing / Digital Marketing
- Exp : 6 months to 1 Yr
- Location: Sector 60, Noida
- Salary: As per the industry norms.
Primary Performance Indicators
- Meeting the Lead Generation Target of every single process of the organization.
- Managing Social Media.
- Search Engine Optimization.
- Marketplace/ Website / Sales Conversions.
Role will include
- This role will report to digital marketing head and will be an individual contributor in the team.
- Be part of the marketing function, anchoring all paid digital marketing channels, and driving conversions on the website by deep understanding and analyzing user journey.
- Understanding, analyzing traffic from different channels of marketing and optimizing it in conjunction with the overall business strategy.
- Driving significant ROI improvement basis analytics, understanding user journey and capabilities of the channel.
- Improving conversion on the website / app by analyzing the entire conversion funnel
- Creating dashboards on a day-to-day basis for driving improvement, checking on breakages that might have taken place and rectify if any.
Required Functional Experience and Desired Skills
- 6 months+ of proven working experience in digital marketing and analytics, Preferably within the industry.
- Understanding of key channels of digital marketing Tools namely:
- SEO/SEM: Demonstrable experience leading and managing SEO/SEM, and PPC campaigns.
- Optimizing landing pages and user funnels.
- A/B and multivariate experiments.
- Google Ad Words, Facebook Paid Ads,website and marketing analytics tools (e.g., Google Analytics, SEM Rush, SQL, Blue shift or other DM tools)
- Ability to thrive in a fast - paced environment, and to manage multiple, competing priorities simultaneously.
- An ideal candidate is one who enjoys discovering and solving complicated problems, can quickly learn complex systems, has good understanding of digital marketing, and is keen on deep consumer behavior analytics.
Job Responsibilities
- Create and optimize digital campaigns on Google AdWords & Facebook.
- Prepare and setup Campaign proposals on Google AdWords & Facebook platform (such as Search, Display & Re marketing).
- Work with digital marketing team for end to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads).
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management.
- A/B testing of ads & landing pages.
- New Strategies & Recommendation (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Measure and report performance of all marketing campaigns, and assess against goals.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Evaluates emerging technologies.
- Should have a good understanding of Google Analytics.
- Good Knowledge of Google Ads Editor.
If you're interestedin this profile, kindly send me your updated resume at hr***************1@gm**l.com.Further, if you have any queries or doubts feel free to contact.
Employement Category:
Employement Type: Full timeIndustry: Real Estate
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Specialist
Contact Details:
Company: Customer FirstLocation(s): Noida, Gurugram
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₹ 1.5 - 3.0 Lakh/Yr
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