SEO Specialist
- Utorabit Software Private Limited
- 3 - 6 Years
- Hyderabad
- 3 years ago
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Job Description
AutoRABIT ProfileAutoRABIT is the leader in DevOps and CI/CD for SaaS platforms such as Salesforce. Its unique metadata-aware capability makes Release Management, Version Control, and Backup & Recovery complete, reliable, and effective. AutoRABITs s highly scalable framework covers the entire DevOps cycle, which makes it the favorite platform for companies, especially large ones who require industrial strength and robustness in their deployment environment. AutoRABIT increases the productivity and the velocity of developers which makes it a critical tool for development teams, especially large ones with complex applications. AutoRABIT recently received some institutional funding and is well-positioned for growth. The company is headquartered in CA location, US.
Job Role
To increase the search visibility of AutoRABIT website and keywords using on-page, off-page and technical Search engine optimization tactics. Plan and implement the organic growth strategy in sync with content generation team that aligns to global marketing strategy.
Roles & Responsibilities
Search Engine Optimization:
- Perform timely keyword research, Improve SERPs of the identified keywords based on the search volumes.
- Increase the organic traffic, conversions to leads and engagement rate on the website.
- Track, report and analyse the website data and stats using analytics tools (Google Analytics, SEMrush and others)
- Perform, track timely competitors analysis on website and keyword performance.
- Maintain the health of the website by finding crawl errors, broken links, and site speed etc.
- Manage Integration with webmaster, analytical and any third-party tools.
- Manage the website architecture and URL structure.
- Optimize the Meta data (titles & descriptions), header tags and alt tags etc.
- Manage the search engine programs, XML sitemaps, Robots.txt files and webmaster tools
- Optimize the website load time (Desktop/Mobile versions)
Off-Page Optimization:
- Develop and implement the link building strategy and generate backlinks.
- Manage the content submissions on relevant online publishers, forums and Q&A portals etc.
- Implement SMO activities & social bookmarking.
- Manage influencer outreach programs and generate brand mentions.
- Collaborate with Content teams to generate SEO friendly content and supply valuable insights and inputs.
- 3 to 6 years of experience in Saas/Technology/Cloud based product or service industry.
- SEO & SEM
- On-page Optimization
- Off-page Optimization
- Technical SEO
- Content Marketing
- Web Technologies
- Link Building
- CMS (Wordpress)
- CRM/Marketing Automation
Any Graduate, Certifications in Google Analytics, SEMrush is an advantage.
Location: Hyderabad
Work Timings: IST Timings
Travel Required: 10%
Employement Category:
Employement Type: Full timeIndustry: IT
Functional Area: Marketing & Communications
Role Category: Other Marketing
Role/Responsibilies: SEO Specialist
Contact Details:
Company: AutoRabit SoftwareLocation(s): Hyderabad
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Utorabit Software Private Limited
AutoRABIT is a hyper-growth SaaS software company providing the only Continuous Delivery & DevOps platform for SaaS technologies with Metadata Mastery™. With offices in the US, UK, India, and Australia, AutoRABIT helps Salesforce.com and MuleSoft developers worldwide automate their daily...
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