Opening // Website Merchandising Manager
- Unison International
- 4 to 6 Yrs
- Delhi, NCR
- 4 years ago
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Job Description
Purpose & Overall Relevance for the Organization:
Website Merchandising Manager will be responsible for defining marketing communication & customer journey on the Organisation's website, collaborate with stakeholders to do end to end site campaign management, monitor campaign performance and take necessary action to improve CTRs, Conversions and Revenue. The person should have good understanding of Google analytics & should be able to track performance of various merchandising properties on the brand website & come up with insights & new learnings.
Key Responsibilities
- Work collaboratively with internal stakeholders to define specific website campaign objectives
- Content ideation & execution: Work with the graphic designers and the agencies to develop required creatives and implement with technology teams help
- Understanding of the customer journey on the website at a funnel level. Should be able to reduce cart drop offs & abandoned carts with targeted merchandising & marketing strategy
- Should be able to use the website merchandising properties to cross sell & upsell products
- Should be able to map short-term & long-term vision & requirements on the website from the merchandising standpoint.
- Go-to person for media implementation for the website, should be able to improve product discovery on the platform
- Implement tools and track results for blog management and on-site campaign analytics
- Liaison with digital marketing & central marketing for required implementation of media plans
Desired Candidate Profile
Requisite Education and Experience / Minimum Qualifications:
- UG /PG educated
- 4-5 years of merchandising experience in E-commerce space.
Skills
- Excellent verbal and written communication skills
- Expert knowledge about various marketing strategies
- Knowledge about campaign management on website
- Should be able to work on Google analytics and other relevant tools for data analysis
- Understanding of the KPIs relevant to website merchandising CTR, CVR, Impressions, Sessions, etc.
- Inquisitive, insightful and thoughtful
- Empathetic yet prepared to challenge and question the norm, Smart Worker
- Analytical and solution-oriented with an attention to detail
Collaborative by nature. Able to partner with internal and external teams and is flexible to variable team dynamics and cultures
Salary - upto 12 LPA
Location - Noida
In case interested please send your updated resume at av***********n@un****************l.net and for more details call Avneet at 9814912***.
Industry: Beauty & Personal Care
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category: Online/Digital Marketing
Role: Social Media Marketing Manager
Employment Type: Full Time, Permanent
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Employement Category:
Employement Type: Full timeIndustry: Recruitment ServicesRole Category: General / Other SoftwareFunctional Area: Not ApplicableRole/Responsibilies: Opening // Website Merchandising Manager //Contact Details:
Company: Unison InternationalLocation(s): Delhi, NCR
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