Opening // Digital Marketing Manager
- Unison International
- 4 to 6 Yrs
- Delhi, NCR
- 4 years ago
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Job Description
Purpose & Overall Relevance for the Organization:
Digital Marketing Manager will be responsible for driving the paid media revenue & ROAS targets for the brand. The position must work closely with the marketing agencies aligned with the brand and ensure the Weekly, Monthly, Quarterly & Yearly targets are met. The position must closely evaluate all the Facebook, Google & Other paid media Ad campaigns & give recommendations to the agencies for campaign optimization & scale up possibilities. The person should have strong hold over content & creative strategy from the paid media standpoint. The Person should own the digital marketing for the brand and build strategies to bring new customers to the website.
Key Responsibilities
- Work collaboratively with internal stakeholders to define & execute specific paid media campaigns
- Content ideation & execution: Work with the graphic designers and the agencies to develop required creatives
- Understanding of the customer journey on the website at a funnel level. Should be able to build different targeting strategy for TOF, MOF & BOF audiences on the paid channels.
- Should work on New Customer acquisition as the primary objective of all digital activations
- Should understand platforms like Google Analytics, Google Ad words, Google Keyword Planner, Facebook Business Manager, Facebook Shopping & Instagram shopping
- Should understand the affiliate business.
- Should be able to troubleshoot & identify common technical glitches on different Ads platform
- Partnering with Respective account managers at Facebook & Google to build strategy for the brand
Desired Candidate Profile
Requisite Education and Experience / Minimum Qualifications:
- UG /PG educated
4-6 years of digital marketing experience in E-commerce platforms / Marketing agencies / DTC Brands.
Skills
- Excellent verbal and written communication skills
- Expert knowledge about various paid marketing strategies
- Knowledge and exposure of Content & Creative strategy
- Should be able to work on Google analytics and other relevant tools for data analysis
- Understanding of the KPIs relevant to digital marketing CTR, CVR, Impressions, Sessions, Revenue, CPC, CPS, Revenue, Transactions, ROAS etc
- Inquisitive, insightful and thoughtful
- Empathetic yet prepared to challenge and question the norm, Smart Worker
- Analytical and solution-oriented with an attention to detail
- Collaborative by nature. Able to partner with internal and external teams and is flexible to variable team dynamics and cultures
Salary - upto 12 LPA
Location - Noida
In case interested please send your updated resume at av***********n@un****************l.net and for more details call Avneet at 9814912***.
Industry: Beauty & Personal Care
Functional Area: Marketing , Advertising , MR , PR , Media Planning
Role Category: Online/Digital Marketing
Role: Social Media Marketing Manager
Employment Type: Full Time, Permanent
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Employement Category:
Employement Type: Full timeIndustry: Recruitment ServicesRole Category: General / Other SoftwareFunctional Area: Not ApplicableRole/Responsibilies: Opening // Digital Marketing Manager //Contact Details:
Company: Unison InternationalLocation(s): Delhi, NCR
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