Media Manager
- IFA Zone
- 1 to 6 Yrs
- Multi-City, India
- 4 years ago
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Job Description
Candidate Profile
6+ years managing and developing a strategy for media campaigns including campaign execution
An understanding of the place of paid media in the larger campaign planning process
An ability to represent Netflix and work closely with key external partners, negotiating deals and leveraging opportunities
Good working knowledge and relationship with key media owners across India
Knowledge in Facebook, Twitter & YouTubes ad management platforms
Well versed in paid social best practices, including channel-specific creative formats
Highly detail-oriented with an ability to multitask and prioritize in a fast-paced, high volume environment
Strong communication skills and ability to work cross-functionally with multiple stakeholders
Strong grasp of the overall marketing ecosystem and specifically the role that digital media and paid social plays within
Up to date with new and emerging social platforms (Ie: TikTok) and innovative industry trends
Responsibilities
Work hand in hand with the regional media teams on title level paid social strategy and goals in order to make informed recommendations around targeting, platforms, creative formats, and budget allocation
Partner with the marketing strategy team on campaign success evaluation as well as strategic principles and guidelines that are in line with our marketing goals
Serve as a platform expert across various paid social channels with the ability to advise cross-functional teams on audience demos, targeting capabilities, and creative formats
Work with key stakeholders at Facebook, Google, Twitter, and other digital partners on ways to best leverage their platforms and opportunities for scalable digital innovation
Act as a resource to the country marketing teams to provide best practices and recommendations with a focus on ways to execute breakthrough creative concepts across media partners
End-to-end planning, set up, and execution of paid social campaigns across multiple channels, including Facebook, Instagram, YouTube, and Twitter
Provide feedback to partner teams on tooling needs for campaign planning & execution efficiency
Understand, advocate, and embody the companys values and team goals
Continually seek out innovative ways to make our brand shine within the media ecosystem
When necessary; Explore, plan, and buy across the India ecosystem (Online/Offline media)
Employement Category:
Employement Type: Full timeIndustry: Media / Dotcom / EntertainmentRole Category: Media Planning / BuyingFunctional Area: Not ApplicableRole/Responsibilies: Media ManagerContact Details:
Company: IFA ZoneLocation(s): Multi-City, India
IFA Zone
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