Sr Manager Digital Marketing @ HARMAN

Position Summary :

This position is within HARMAN s Lifestyle Division, headquartered in Bangalore, India.

Digital Marketing Specialist/Lead works to improve an organization s market position ,achieve brand visibility in the digital landscape and manages team of agency/partner. This candidate executes campaigns, Display & Search and ensures share of voice & brand equity/visibility in the digital medium landscape.

For this business requirement, The Marketing team is looking for a team member who can add value to create and grow the Brand stature. This candidate will work with all the brands of HARMAN relevant for India. The candidate should have a successful record of accomplishment in dealing with the segment.

Job Responsibilities :

Key Result Areas for the candidate:

Digital Calendar & Content Creation

• Create content for all Social Media Channels

• Collaborate with Agency, Videographers, MultiMedia Designers, Influencer Community to bring fresh initiatives ,formulate plans and drive to execute Ex: UGC, Engagement driving activations

• Identify relevant opportunities for content partnerships

• Stay current on the strategic digital landscape (consumers, competition, platforms, and technologies) and organize knowledge sharing with marketing stakeholders.

• Coordinate with Sales for execution of Trade specific programs Eg: LFR campaigns, Regional retail, in.jbl.com, AZ/FK teams.

• Explore potential value of social media sites that are not yet in Harman repertoire

Platform Campaign Management

• Craft online campaigns to engage customers through product promotions across platforms

• Increase Brand Visibility across product categories within Audio/Electronics

• Manage legal approval of all promotional and merchandising content

• Coordinate execution of web content

Creative, Portal Specific Campaign Banners, Employee Sale

• Lead strategic projects to enhance the overall web experience

• Manage Employee Sale campaigns to drive revenue within Organization and External Org

• Analyze traffic and revenue results for merchandising and promotional content

• Create processes to streamline and improve current business practices

Reporting Compilation and Dashboard Publication

• Analyze CTRs and revenue from multiple platforms to enhance marketing efforts and streamline creatives

• Create Monthly Newsletter ( 2 editions) to disseminate information to ensure customers and external stakeholders are up to date with NPI, Campaigns, Milestones

Basic Qualifications:

• Bachelor s Degree

• Experience of minimum 7-10 years of Digital Medium Landscape.

• Willingness to travel 50% of the time

• HARMAN will only employ those who are legally authorized to work in India

• Any offer of employment is dependent on the successful completion of background investigation and drug screen process.

Preferred Qualifications & Desired Competencies:

Please list the preferred qualifications and ideal behaviors needed for this position based on the following:

• Results-Driven :

• Having a proactive, goal-oriented approach to decision making.

• Key skills required Organizational skills, Interpersonal, Communication and Presentation skills, Persuasion, Team player, Motivation for Sales, Identification of Customer Needs and Challenges, strong Responsibility, work under high pressure, Market Knowledge, Professionalism, CRM, and IT skills (Microsoft and other business computer literacy).

• Team Player:

• Having respect for colleagues; leading teams with clarity and accountability.

• Proven team player with excellent communication and interpersonal skills who can effectively work with all levels of a global matrixed organization as well across all external customers with ease.

• Change Orientation:

• Able to adapt to changing demands and conditions.

• Act as a Change Management expert and enabler on new and innovative potential business.

• Customer Focus:

• Providing exceptional service and quality to external and internal customer.

• Understand the operations and working of the simple to complex organizations and support to provide the customized solutions. An effective and persuasive supplier connection and services.

• Self-Awareness:

• Accepting responsibility for personal development and actions.

• Have clear objectives and strives to exceed them

• Takes ownership for personal career and skill development