Project Lead/Manager-RPA
- Cerentral Consultants
- 3 - 7 Years
- Bengaluru
- 5 years ago
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Job Description
What will you doWork closely with the Paid Media Specialist Team Lead and the Sr e-Business Analyst on understanding the global SEM and programmatic display strategy to develop reports and dashboards that drive channel goals
Track KPIs and budgets with established dashboards and pacing files
Budget forecasting and allocation for SEM and programmatic display based on changing market environment and/or overall budget updates
Create custom channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven recommendations to the SEM and Display Managers
Find a better way every day, leverage automation and focus on solutions that scale
Interact with business partners to understand business goals and needs
Work with stakeholders to guarantee optimal project outcome
Manage workflow and maintain tight deadlines of multiple, simultaneous projects, with prioritization guidance from supervisor
Provide project status updates to the supervisor and business partners to set expectations on timelines, accomplishments, open questions and risks
Respond quickly to shifts in the industry, in the regions or on a global level
Leverage processes, learnings, best practices, and documentation from the global SEM and Programmatic Display Managers
Share case studies and learnings and contribute new ideas
Stay up to date with the digital marketing industry and trends
Participate in scrum ceremonies and follow agile principles as part of an agile team, leveraging project management software
Be available during off-hours to participate in meetings with team members based in the US
How will you get here
Bachelors or Associates Degree, ideally in Science, Biotech, Computer Engineering, IT
3+ years of experience in B2B customer-driven digital marketing or eCommerce
Advanced experience with analytics tools (e.g. Adobe Analytics, Google Analytics)
Advanced experience with data visualization tools (e.g. PowerBI, Tableau)
Experience in budget forecasting for digital marketing channels
Strong Excel skills
Firm understanding of paid search (SEM) and respective channel systems (e.g. Google Ads, Bing Ads or other paid search engines, Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)
Solid understanding of programmatic display and respective channel tools (DSP or ad exchange like Adobe Ad Cloud, Sizmek, The Trade Desk or DV360)
Experience with backlog management tools (e.g. WorkFront, Jira) is a plus
Bachelors or Associates Degree, ideally in Science, Biotech, Computer Engineering, IT
3+ years of experience in B2B customer-driven digital marketing or eCommerce
Advanced experience with analytics tools (e.g. Adobe Analytics, Google Analytics)
Advanced experience with data visualization tools (e.g. PowerBI, Tableau)
Experience in budget forecasting for digital marketing channels
Strong Excel skills
Firm understanding of paid search (SEM) and respective channel systems (e.g. Google Ads, Bing Ads or other paid search engines, Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)
Solid understanding of programmatic display and respective channel tools (DSP or ad exchange like Adobe Ad Cloud, Sizmek, The Trade Desk or DV360)
Experience with backlog management tools (e.g. WorkFront, Jira) is a plus
Knowledge, Skills, Abilities
Excellent communication skills and ability to present to business partners on a regular basis
Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources
Use data and dashboards to inform our team with keen insights on improving KPIs
Strong time management, organizational, planning and prioritization skills
Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives
Attention to detail
Experience in agile methodology within a marketing organization is a plus
Excellent communication skills and ability to present to business partners on a regular basis
Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources
Use data and dashboards to inform our team with keen insights on improving KPIs
Strong time management, organizational, planning and prioritization skills
Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives
Attention to detail
Experience in agile methodology within a marketing organization is a plus
Employement Category:
Employement Type: Full timeIndustry: Bio Technology & Life SciencesFunctional Area: Digital MarketingRole Category: Search Engine Marketing (SEM)Role/Responsibilies: Project Lead/Manager-RPAContact Details:
Company: Cerentral ConsultantsLocation(s): Bengaluru+ View Contact
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₹ 800000 - 1000000
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