Digital Marketing- Assistant Manager
- Troy Finder
- 3 to 5 Yrs
- Mohali, Chandigarh
- 3 years ago
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Job Description
Role and Responsibilities:-
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns Develop and implement SEO and PPC strategies
- Create and manage link building strategies, content marketing strategies, and social media presences
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Contact, interview, and hire third party graphic designers, web designers, and video-graphers to create unique and engaging content
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Skills Required:-
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement Proficient in Microsoft Office
Education and Experience Requirements:
- Bachelors degree in marketing or a related field
- MBA preferred
- Two to three years of experience as Digital Marketing manager/lead
- Three to five years of hands on marketing experience
- Proven track record of positive campaign performance
Employement Category:
Employement Type: Full timeIndustry: IT - Hardware / Networking
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing- Assistant Manager
Contact Details:
Company: Troy FinderLocation(s): Mohali, Chandigarh
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₹ 2.0 - 3.0 Lakh/Yr
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