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Marketing Automation Specialist @ Sampoorna Consultants

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 Marketing Automation Specialist

Job Description


Design, build and deploy web personalization and predictive content strategies in Marketo.
Build consumer journeys and touchpoints across the users lifecycle that maximize conversions, engagement, and retention.
Continually optimize campaigns KPIs and companys metrics through A/B testing, hyper-personalization, and other data-driven decisions.
Implement learnings from experiments across all martech properties.
Create and integrate templates and supporting assets for a variety of campaigns using forms, landing pages.
Liaison between the dev and MA teams and lead integrations and automation initiatives across the website.
Solve technical problems and understand the relationship between Marketo DB, the CRM, and the rest of the martech suite.

Employement Category:

Employement Type: Full time
Functional Area: Marketing & Communications
Role Category: Marketing Executive
Role/Responsibilies: Marketing Automation Specialist

Contact Details:

Company: Sampoorna Consultants
Location(s): Mumbai

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Sampoorna Consultants

'Sampoorna Computer People is a Recruitment Agency established in 1990, providing consultancy exclusively in recruitment of IT, ITES (BPO) & Telecom Professionals. Our Head Office is in Mumbai (Bombay) and we have offices at Bangalore, Chennai (Madras), Delhi, Hyderabad and Pune. We are the first IT...