Sr Market Research Manager
- Honeywell
- 8 - 11 Years
- Noida, Gurugram
- 5 years ago
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Job Description
Driving Infinite Possibilities Within A Diversified, Global Organization
Role description:
The role is part of UOP Global Central Marketing Organization acting as part of the Central Strategy Office of the VP & Director (Strategic Marketing) of Universal Oil Products (UOP). It is focused on developing distinctive market strategies, global planning, market research & competitive intelligence to support strategy organization of UOP lines of business, verticals and regions globally. Role involves a gamut of activities (independent research, data collection, modeling, analysis, interpretation and presentation of research findings) and involves working closely with various businesses to develop actionable analysis and a knowledge repository for UOP.
The key responsibilities of the role include:
Area of responsibility: Support - Strategic Planning, Regional plans and targeted top leadership assignments
Synopsis: Lending a supportive hand to the leadership in crafting global strategic plan and establish a system of reports and communications for all information packets on market, competition and products/services Honeywell (UOP) offers.
STRAP: Provide research support to leadership for crafting the annual STRAP. The support can entail - Market sizing and growth projections based on Capital expenditures, Vertical trend analysis and also Situational analysis which provides the current picture of the core markets factoring the market and competition performance.
Support all leadership projects with macro economic trends, competitive landscape and analysis and vertical market analysis - Annual Operating Plans (AOP), Global Investor Day, - Special projects on demand by top leadership. Need based support to leadership with up to date information on competition financials, customer trends and other UOP performance analysis
Corporate Development & Mergers and Acquisition analysis - Support the top management with research and analysis on all corporate development and M&A activities ensuring confidentiality adherence.
Area of responsibility: Support - Macro market Analysis, Leading indicators and Vertical deep-dives
Synopsis: Engaging opportunity to pioneer the industry market intelligence and be a pillar of support to the vertical/LOB marketing leaders. Participates with vertical/LOB managers in the planning and coordination of the research activities and helps them by imparting the latest trends/challenges which can further aid them to strategize. Some of the key activities include:
Vertical Deep-dives: Analyze key developments in process industry fundamentals, covering supply/demand, Capital Expenditures investments and other regulations affecting the sector. The activity helps them to understand the health (Slowing down/Growing) of the Key Vertical Markets served by UOP Business.
Macro Market Analysis: Identify and keep track of the macro market indicators which have bearing on the UOP business. The macro market analysis helps businesses to analyze the health of the country/region in which its operating
Area of responsibility: Support - Competitive Analysis, Management Business Reviews & Win Loss Analysis.
Synopsis: Help decision makers of UOP with better understanding and outmaneuvering their competition in the marketplace. The activity demands seamless synthesizing of secondary and primary intelligence to produce both tactical and strategic actionable insights for the leadership
YOU MUST HAVE
- MBA in Marketing with Min. 8 years of work experience (Consulting, Market Research & Competitive Analysis experience preferred)
- Experience working with and managing relations with external market research firms and driving secondary andprimary research activities
Understanding of the Industrial Automation industry - End Customers, Competitors and vertical industries
Understanding of Competitive Intelligence, strategic planning and marketing concepts and finance fundamentals
Experience in managing multiple, complex projects and changing priorities, making sound decisions and working effectively with cross-functional teams
Hands on research skills and knowledge of third party research vendors like Onesource, IHS, Thomson Reuters and other Industrial analyst firm databases
Leadership traits spanning team management, guiding and mentoring junior team members.
Adept with basic excel/power point / word
Employement Category:
Employement Type: Full timeIndustry: Electronics ManufacturingFunctional Area: Advertising, DM, PR, MR & Event ManagementRole Category: Market Research - ManagerRole/Responsibilies: Sr Market Research ManagerContact Details:
Company: HoneywellLocation(s): Noida, Gurugram+ View Contact
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