Digital Marketing Manager
- SMC Global Securities
- 5 to 7 Yrs
- Delhi, NCR
- 5 years ago
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Job Description
Job Description:
- Good Knowledge and hands on working experience on Facebook Ads/Facebook Marketing, Google Adwords, Search Engine Optimisation, Google Analytics & Email Marketing for generation of leads.
- Create, manage, analyze and optimize lead generation campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics different sources.
- Monitor & optimize ROI driven campaigns regularly to meet acquisition and budgeted goals.
- Collaborate with the Social Media & brand team in devising communication strategy (creative & messaging) & bringing this to life
- Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns
- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.
- Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI
- Drive market research and gain insight into competitor strategies & consumer insights & act on them
- Create proof of concept basis the internal/industry knowledge / consumer insight/ brand information
Required Skills:
Job Description:
- Good Knowledge and hands on working experience on Facebook Ads/Facebook Marketing, Google Adwords, Search Engine Optimisation, Google Analytics & Email Marketing for generation of leads.
- Create, manage, analyze and optimize lead generation campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics different sources.
- Monitor & optimize ROI driven campaigns regularly to meet acquisition and budgeted goals.
- Collaborate with the Social Media & brand team in devising communication strategy (creative & messaging) & bringing this to life
- Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns
- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.
- Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI
- Drive market research and gain insight into competitor strategies & consumer insights & act on them
- Create proof of concept basis the internal/industry knowledge / consumer insight/ brand information
Required Skills:
- In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads, Google Analytics, Search Engine Optimisation, etc.
- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability
- Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance
- Suggest leading practices, latest tools and technologies & drive implementation / continuous improvements
- Demonstrates project management skills and owns end-to-end campaign delivery
- Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same
- Passion for digital technologies and utilizing different digital marketing channels
- Knowledge & experience creating campaign designs using tools viz. Canva, Illustrator, etc.
- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability
- Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance
- Suggest leading practices, latest tools and technologies & drive implementation / continuous improvements
- Demonstrates project management skills and owns end-to-end campaign delivery
- Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same
- Passion for digital technologies and utilizing different digital marketing channels
- Knowledge & experience creating campaign designs using tools viz. Canva, Illustrator, etc.
Employement Category:
Employement Type: Full timeIndustry: BrokingRole Category: Internet MarketingFunctional Area: Not ApplicableRole/Responsibilies: Digital Marketing ManagerContact Details:
Company: SMC Global SecuritiesLocation(s): Delhi, NCR+ View Contact
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₹ 4.0 - 6 Lakh/Yr
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SMC Global Securities
SMC Group, founded in 1990, is India's leading share and stock broker, provides a wide range of financial services and investment solutions. A blend of extensive experience, diverse talent and client focus has made us the best Currency broking house in India. We are also amongst the first financia...
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