Digital Marketing Executive
- Ocean One Financial
- 1 to 3 Yrs
- Pune
- 5 years ago
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Job Description
Responsibilities
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn etc.)
- Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements
- Fair understanding of digital marketing concepts and best practices
- Experience with B2B, B2C social media, Google Ad words and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Employement Category:
Employement Type: Full timeIndustry: Banking / Financial ServicesRole Category: Media Planning / BuyingFunctional Area: Not ApplicableRole/Responsibilies: Digital Marketing ExecutiveContact Details:
Company: Ocean One FinancialLocation(s): Pune+ View Contact
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₹ 2.0 - 3.5 Lakh/Yr
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