Roles and Responsibilities
As the Corporate Communications General Manager, you will report to the Head of OD and will be responsible for building a positive brand reputation for Shahi.
Key responsibilities include (but are not limited to):
Developing a holistic communications strategy with key stakeholders (internal and external), including
Stakeholder mapping and prioritization
Development of key messages
Identification and development of communication channels
Fixing key performance indicators
Implementing the strategy and measuring performance
Working with key executives and departments to help bring consistent, compelling messaging across internal and external communications
Developing a robust PR strategy for building a positive reputation and managing crisis PR by:
Building relationships with members of the media
Work with leadership to responding in a timely manner to queries
Proactively composing press responses and releases
Building the capacity of internal teams on media relations management
Creating and disseminating crisis communications protocols internally
Being a spokesperson for the company
Revamping and maintaining Shahis website to align with communications strategy
Creating standard branding guidelines including:
New logo
Color palettes, fonts
Templates for presentations, company profiles, brochures, and other communication materials
Articulating Shahis vision, mission, and culture pillar and embed them across the organization
Improving Shahis brand visibility and leading content development for Shahis blog, social media newsletter, media content, speeches for speaking engagements, videos, and any other communication assignments
Copywriting and proofreading company presentations, reports, and various other project collaterals as per the communication and branding guidelines
Streamlining communication to all buyers on company developments such as policy changes, compliance issues, and crises.
Formulating and reviewing all internal communication for employees such as email announcements, policy change memos for factories, newsletters, and company updates, including in local languages
Formulating communications policies for the company such as social media and media relations framework for employees, use of companys branding guidelines, and crisis communication protocols.
Building relationships with internal and external stakeholders including NGOs, trade unions, brands, Civil Society Organizations, Government Bodies.
Training and development of all relevant staff and team members on oral and written communication skills.
Building the corporate communications team to deliver on its goals and objectives.
Developing and adhere to a departmental budget
Desired Candidate Profile
Preferred skills and experience:
We are a small, ambitious team and are looking for someone who will bring plenty of initiative and enthusiasm, along with a professional approach and the ability to work productively with multiple teams across a large, complex organization. Youll need:
Bachelors and Masters degrees in English, Communications, Public Relations, Journalism, or related field.
10-15-years experience in corporate communications, public relations and/or related agency work
Extensive experience in leading corporate communications strategy in a large corporate, preferably in:
Textiles/Apparel industry
Manufacturing sector
Strong background in PR and crisis management
Excellent writing and communication skills
Legal background preferred
Proficiency in Hindi and Kannada preferred
Understanding of apparel industry preferred
Self-driven and able to undertake work without supervision
Good interpersonal, organizational and project management skills
Ability to work with multiple stakeholders on complex projects
Entrepreneurial mindset
How to apply:
The selection process includes three rounds of interviews and one written assignment and presentation
Please send a one-page resume and cover letter (word limit: 300 words) detailing relevant experience to **@sh**i.co.in. For the email subject please follow the following format: CorpCommsGM_Name. Example CorpCommsGM_AnitaSharma.

Keyskills: Crisis Communications PR Internal Communication Social Media Media Relations Content Development Proof Reading Copy Writing Branding External Communications
We are the largest apparel manufacturer contributing to 5% of total India’s global apparel exports with a net worth of around 896 Mn US$. We started in 1974 with headquarters in Delhi with 250 associates. Currently with expansion by 350 times in the last 40 years, Shahi family has close to 1,...