Category Manager-pl Foods & Non Foods @ Avenue Supermarts

- Lead the FOODS / NON FOODS strategy & thinking for the FMCG private labels - for both existing and new categories
- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.
- Analyze market trends and competitive data to identify opportunities and make recommendations for maximizing revenue and profitability
- Identify opportunities for new categories with detailed data analysis and creating detailed launch plan
- Drive the new product development process from idea to launch
- Lead the product mix (pricing, SKUs, distribution, pack graphics) and supports product development team for technical development
- Own the packaging design development process in close coordination with packaging team and design agencies
- Work alongside consumer research team and agencies to better the customer/product understanding

CTC & Exp , Location

Upto 14.50 LPA , 8+ Years , Thane HO
Interfaces

- Internal - product development, packaging, consumer research, legal, supply chain, quality
- External - design agencies, market research agencies
Skills & Experience

- Passout of a reputed tier 2 management institute with atleast 4 years of FMCG sales experience (general trade)
- Additional 1-2 years of experience in marketing / marketing operations /customer & trade marketing from an FMCG company would be a bonus but not mandatory
- Ability to analyze and use data to drive decisions
- Understanding of competitive landscape - propositions, pricing, promotional and distribution strategy
- Strong problem solving capabilities with an orientation to details
- Ability to work seamlessly in cross-functional teams, managing complexity and to get work done
- Should be fine with travel
Reporting Structure

This position will report into DGM - Activation & Operations (Private Labels)