Head/Lead of Close Loop Marketing | Gurugram
- OLX Group
- 7 - 10 Years
- Noida, Gurugram
- 5 years ago
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Job Description
Ideal candidates will have previous CRM leadership experience within an e-commerce/B2C environment, as well proven ability to manage and develop a growing team.
What you will be doing:
- Drive strategy for omni-channel expansion in order to engage members and improve retention and growth (This includes channel strategy for email, in-app push, and SMS)
- Collaborate with Product and Engineering to develop/implement/improve the necessary systems/tools to achieve the collective CRM vision
- Own all KPIs and metrics in order to proactively optimize and develop all CRM programs to create the best member experience.
- Optimize existing channel strategies as we expand the membership, including onboarding workflows, triggered campaigns, increased personalization, targeted segmentation, etc
- Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention
- Foster development for direct reports and full CRM team to ensure individual growth
Who we are looking for:
- 7+ years of marketing experience including senior level experience in CRM (preferably within an e-commerce, B2C environment)
- Proven experience growing channel strategies for email, push, and SMS
- Knowledge of CRM platforms (preferably Iterable or comparable platform)
- Strong leadership skills with experience in hiring, managing, and developing a team of at least 5 or more
- Highly data-driven with ability to interpret data into actionable programs to meet company goals
- Strong collaboration skills and experience working across senior level stakeholders
- Committed to putting the member and member experience first when accomplishing company goals
What we'll give you:
- Contributing to the global OLX Group success
- International career and growth opportunities
- Opportunity to pursue you further academic goals
What you need to know about us:
- OLX Autos is setting up an innovative drift in used cars sales. Our nationwide network of purchase canters use an internally developed algorithm, and a professionally trained team to conduct inspections
- OLX Autos is part of the OLX Group, a global product and tech company with 17 brands, +40 countries, +5000 people and one mindset.
- Our mission is to make it super easy for people to buy and sell almost anything, boosting local economies.
- We are proud to be different, and we work differently too. We combine the spirit and agility of a start-up with the maturity that comes from being part of a 100-year-old company.
- We are curious, ambitious and allergic to corporate interference. We improvise, experiment and push each other further, embracing uncertainty and driving change.
If you are as excited as us about this position and our company, we hope you join us! If you'd like to learn more about the OLX Group take a look at the other parts of our website. And remember, we are an equal opportunities employer.
Employement Category:
Employement Type: Full timeIndustry: Full timeFunctional Area: InternetRole Category: ITRole/Responsibilies: Head/Lead of Close Loop Marketing | GurugramContact Details:
Company: OLX GroupLocation(s): Noida, Gurugram+ View Contact
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