Trade Marketing (Industry - Pipes)
- PVC PIPE Manufacturing
- 8 - 12 years
- Mumbai
- 3 years ago
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Job Description
Roles and Responsibilities
Our client is the market leader for its product - PVC pipes in the agriculture sector and are looking to capture a significant share in the real estate/construction industry. The incumbent is to understand the audience, identify a brand positioning for the construction industry while leveraging the companys core product USPs and strengths.Responsibilities:
We are looking for an experienced Trade Marketing Manager to drive the success of effective marketing, advertising, and promotional activities of the company. An ideal candidate is an exemplary team leader, is very strategic, knows the market and consumers well, and has experience driving growth.
- Lead trade marketing initiatives to ensure the proper strategy is in place to meet both brand and customer expectation.
- Leading and implementing channel-specific marketing strategies and plans for retailers and manage the Trade Marketing budget.
- Leading activation programs with partners to significantly improve in-store and market visibility for all brands leading to higher market share.
- Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
- Planning & implementing marketing BTL activities across all online & offline channels
- Develop Consumer promotions in collaboration with the Brand Manager and Retail Manager and support Market executions
- Create and maintain trade calendar of activities working with both the Retail & Marketing team
- Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
- Visiting the points of sales regularly to ensure PL brand visibility and setting and maintaining VM / display guidelines.
- Being the eyes and ears for business by capturing competition activities, need gaps, expectations and requirements of retail partners and end consumers.
- To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
- Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
- Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
- Report sales needs and field intelligence to commercial / marketing teams
- Analyse brand sell through results by channel and make recommendations to increase results
- Manage budget and ROI for his/her specific Trade Marketing activities
- Experienced Trade Marketing Managers to drive the success of effective marketing, advertising, and promotional activities of the company.
- Having 8-12 years of Experience in B2B Marketing
- An ideal candidate has a strong bias for action, has demonstrated exceptional execution skills, knows the market, competition, retailers and consumers well, and has experience driving growth.
- Strong networker & relationship builder
Job Classification
Industry: MiscellaneousFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required
Contact Details:
Company: PVC PIPE ManufacturingLocation(s): Mumbai
Website: http://careers.haachi.com
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Keyskills: Sales Promotions Marketing Management Trade Marketing Marketing Budget Advertising
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PVC PIPE Manufacturing
Our Client is the only and largest backward integrated manufacturer of PVC pipes in India and it is also recognized as one of the largest manufacturers of PVC resin in India. They have state-of-the-art manufacturing plants based out of Pune and Ratnagiri in Maharashtra and Masar in Gujarat.
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