Product Marketing Manager Platform- Remote @ McAfee

As Product Marketing Manager, you will lead the outbound marketing efforts for McAfee MVISION ePolicy Orchestrator (MVISION ePO). You will actively collaborate with product management, analyst and public relations, sales and marketing teams to define and drive the go-to-market messaging and campaign strategy. The optimal candidate for this role should encompass a strong mix of marketing creativity and experience, business acumen and strong communication skills with executive leaders and exhibit exceptional cross-group collaboration. About the Role:

• Positioning and messaging : Use customer persona insights to manage and create powerful customer-focused messaging concerning essential business challenges and needs, best practices and solutions that differentiates McAfee as a trusted advisor. Summarize multiple discrete messages into higher-level themes and represent these concepts to both business and technical buyers.
• Sales tools and enablement : Work with marketing, product management, technical marketing, and presales and sales teams to develop engaging and creative customer and sales enablement tools. Prepare and develop training material to educate sales and partners on essential differentiators, product strategy and customer benefits.
• Customer Engagement : Organize/participate in customer engagement meetings (e.g. Customer Advisory Boards, annual customer events, EBCs)
• Product Evangelism : Communicate product/solution messaging to customers, prospects, analysts, journalists, and other market influencers across the region.
• Pricing/Packaging : Help develop and implement pricing strategies for the region by understanding customer personas and prevailing market dynamics influencing our buyer.
• Market/Competitive Intelligence : Be the expert on your buyers, how they buy and their buying criteria; be the expert on competition to share how McAfee is different and offers value to the customer. Work with Technical Marketing to develop internal and external competitive analysis and selling-against guides with functional or technical comparison of essential features of products and portfolio.
• Go-to-market: Analyze existing and potential routes to market and recommend successful strategies for maximizing revenues across the McAfee product portfolio for the region. Provide guidance on important features necessary to enter new markets and reach existing markets within the region.
• Channel: Work with the Channel to better promote the channel through product and sales training, help with channel call-out days to support campaign programs, provide guidance and support for channel programs designed to push McAfee products.
• Field Marketing: Work as a partner with Field/Campaign Marketing in co-defining what corporate campaigns and programs are relevant for the region. Assist in educating the Geo Marketing team on corporate-led product/solution marketing efforts. Also serve as a resource that can be drawn upon for speaking engagements at field events.

About You:

• 6-8 Years of Product Marketing Experience
• Familiarity with Security Platforms and Enterprise Security is desired.
• Successful track record in Product/Solution Marketing ideally in the cyber security industry.
• Expertise in marketing execution and storytelling skills.
• Excellent written communication skills and ability to work in a matrix organization.
• First-class presentation skills including information collation, public speaking, forum involvement and press launches.
• Ability to travel (up to 30% of the time)