Marketing Manager @ Antra Inc

About The Role :
You will be responsible for helping create & implement innovative marketing strategies that will
build our brand, leading to increased awareness, relevance, revenue and aspiration among our
target audience.
Appetite for growth with strategic, creative and financial acumen as well as a strong business
intellect to seed fundamentals of future business growth.

Responsibilities:
Support the CMO/MH in Brand identity building + management through conceptualizing
and ideating campaigns, ATL+BTL + Digital
Vision to seek out new promotional avenues to support, popularize and program
objectives. Marketing Communication and Social Media Marketing for the company
Help develop and execute growth targets and marketing strategies that align with the
business plan and brand objectives
Participating in product launches to help build product messaging, product collateral,
sales tools and general support of the launch plan
Developing sales tools such as customer presentations, solution briefs and data sheets
to enable sales teams to tell the Connected homes product story effectively
Connecting market & technology trends with company's products to help build product
positioning and messages for key use cases to highlight differentiation in market
Work closely with corporate & sales team to guide the campaign strategy, act as subject
matter expert for content, events & programs
Assessing market requirements, developing recommendations for product direction,
establishing market, pricing plans and strategies for GTM execution
Speaking and presenting internally + externally to promote our product story
Revenue maximization through sponsored events, internal events, product placements
Annual marketing budget on revenue & expense projections
Reporting to CMO
Work with agency and channel partner team to grow online presence by leveraging
Social media, SEO/SEM to increase awareness, preference for the brand
Work with Product marketing & sales to identify programs to generate incremental sales
and/or profitability
Lead Online Platform development supporting ALL Online initiatives including affiliate
Marketing (Direct, White Label, Strategic Partnerships)

Required Candidate profile:

Required Skills :
Right experience with a luxury brand, luxury in retail
Knowledge of marketing principles, brand, product and service management sales
Demonstrated track record of success and performance
Experience with ATL, BTL & Digital media plans & PR strategy
Assess technical & commercial feasibility and work with various agencies (events)
Digital Marketing ; Website, Social Media, Bloggers, Influencers, Content marketing
Working with Creative, Advertising, Digital Marketing, Pricing, Budgeting, Public
Relations, Market Research, Event Management agencies, Retailers, Corporates, etc
Implement advertising, branding & PR strategy to increase footfalls & conversions
Customer & retailer satisfaction surveys, take corrective actions to enhance customers &
retailers experience
Experiential marketing, creating experience centers (Online + Offline)
Creating IP like Art program, scalable music events with artists & effectively implement;
Alliances & Partnerships for curating events with 3rd parties
Required Candidate Profile:

Minimum qualifications:
BE/ BTech /BA + MBA, or equivalent practical experience
10+ years of experience in a Brand/Marketing management & sales role
Experience in partner relationships and interacting

Preferred Qualifications:
8+ years as brand/Category manager + 2 years of sales
Product experience in consumer electronics/Durables/Automobiles
Comfort with new technology and implement short and long-term creative solutions
BTech/BE + MBA

Who We Are:
Hogar Controls, based in USA, is the brainchild of experts of smart home automation for more
than two decades. It is a global, design-first smart home and building automation company
delivering powerful solutions for residential, hospitality and commercial markets.
Hogars full line of sleek smart products offer homeowners, retailers and professional
integrators stylish solutions that offer user-friendly control and a wide ecosystem of product
choices to allow individuals to connect with what matters most. Whether a simple touch panel,
a smartphone app or a voice enabled Smart Home hub, Hogar Controls provides users with
many interfaces to interact with their home or property.

What We Offer:
Great, positive work environment
Challenging and rewarding work
Opportunity to learn, earn and grow
A chance to enhance your career
A diverse set of experiences you will always remember and that you can take with you
anywhere you go