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Job Location Mumbai
Candidates with brand Management, New product Development experience.
Primary responsibility for achieving the Brand's long term and short term business objectives Should have working experience in handling digital/ Creative/ BTL agencies Monitor, analyse, and evaluate market trends, consumer / customer behavior, and competitor activity to identify new opportunities for the brands. Monitor, analyse, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs. Understand market research needs for the brands and develop / execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives
To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through the development of requisite marketing mix. - To perform Market research and analysis. - Ensure the Product development and implementation of marketing mix elements in line with Business/ Marketing Plans. - Engage Key Mainstream customer through Product Selling Stories, Innovation pipeline and Shopper Engagement/Activation's - Executes communication and advertising strategies, Development of Marketing and Brand Strategy. Product strategies. - Media Planning, Packaging, Pricing Decisions, Product Development - To ensure optimal utilization of resources of Market research agencies, Advertising Agencies, Media Agencies. Operational marketing campaign - Quick learner, strong personality, Strong Market Analysis skills. - Manages the budget for advertising, promotional costs, and costs associated with market research and analysis.
Pallavi Ambardar
Senior Manager - HRD
Accelerated Cleaning Systems India Private Limited
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Andheri (W), Mumbai 400053
Mobile:+91- 8097406*** | Email: pa******a@ac***l.com
Keyskills: Brand Building Brand Strategy SEO Writing Activation Marketing Mix Content Writing Creative Writing Brand Management Media Planning Market Analysis Btl Advertising Market Research