Senior Manager - Media Analytics
- Genpact India
- 10 to 12 Yrs
- Bengaluru
- 5 years ago
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Job Description
*With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world s biggest brands and we have fun doing it. Now, we re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Are you the one we are looking for We are inviting applications for the role of SM, Social Media Research In this role, you are expected to be responsible for building various offerings as requested by the clients on a regular basis. The individual must be an active contributor towards the overall objective of the project. We are looking for some who should be open to work in any shift as per the business requirement. Responsibilities The Role demands for a highly qualified professional who can provide guidance to direct reports typically comprising of first line managers and supervisors.- Client management and servicing. Understand clients ask and research objectives and deliver a high-quality research output, meeting clients need
- Manage multiple client accounts
- Manage a team of 8-10 analysts
- Analyze and interpret data using a variety of social media tools, secondary research, digital analytics platforms, and other related tools
- Convert data into actionable insights
- Use story boarding techniques to create reports on PowerPoint
- Create and visualize analysis concepts and models in the report
- Come to clear conclusions, implications, and recommendations on the way forward
- Ensure accuracy and attention to detail in all phases of the research process
- Ensure project timelines are met
- Work with clients to understand their business and research objectives
- Ensure the clients research/business questions are answered effectively, and to their satisfaction
- Lead a project team to ensure team members perform to their best potential, and move up the learning curve
- Drive and support Genpact s transformation towards more automation, and analytics
- Internal stakeholder management
- Minimum Qualifications
- Graduate degree (any), followed by MBA
- 10+ years of experience in market research methodologies and techniques
- Excellent MS Office skills (Advanced Excel, PowerPoint, Word)
- Excellent business writing and communication skills
- Ability to effectively lead, manage, and mentor a project team
- Knowledge about social and digital media research & analytics
- Strong analytical and critical thinking skills
- Ability to generate insights and inferences from facts/data
- Ability to analyze, organize and integrate large amounts information into clear concise presentationsPreferred qualifications
- Good to have: Understanding of the pharmaceutical, CPG and retail industry
- Good to have: Experience working with popular social media monitoring tools or management tools
- Good to have: Experience in other visualization tools such as power BI
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: General / Other SoftwareFunctional Area: Not ApplicableRole/Responsibilies: Senior Manager - Media AnalyticsContact Details:
Company: Genpact IndiaLocation(s): Bengaluru
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Genpact (NYSE: G) is a global professional services firm focused on delivering digital transformation for our clients, putting digital and data to work to create competitive advantage. We do this by integrating lean principles, design thinking, analytics and digital technologies with our domain and ...
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