Job Description
As an SEO Specialist, you will be responsible for managing all search engine optimization (SEO) activities on all major search engines and social media networks. You should be able to manage our SEM and PPC (pay per click) campaigns. You should also handle Facebook, Instagram, and Google in order to maximize return on investment.
Responsibilities
Identify the latest trends and insights to analyze data results and accomplish maximum ROI in paid search campaigns.
Analyze website analytics, PPC initiatives, and campaigns effectively.
Manage the campaign costs by assessing monthly costs and reconcile errors.
Optimize landing pages for search engine advertising by conducting keyword discovery and other optimization tasks.
Research and execute search engine optimization suggestions.
Examine and analyze competitor advertising links.
Create and execute a link building strategy.
Develop an SEO strategy for all the activities to improve traffic to the website.
Work with editorial and advertising teams to drive SEO in content creation and content programming.
Propose changes to website design, content, linking and other variables to enhance SEO positions for target keywords.
Write effective SEO friendly content for blogs, journals, websites, and social media accounts.
Stay up-to-date knowledge of factors for ranking in search engine results and best practices in the SEO industry.
Requirements
Bachelors degree/Information Technology or Other relevant field.
Proven Min 6 month to 3 year of work experience as an SEO/SEM Specialist, Digital Marketing Executive or a similar role.
Professional experience with website analytics tools like Moz, Google Analytics, etc.
Thorough understanding of conversion, online customer acquisition, and performance marketing.
Excellent working knowledge of bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Desired knowledge of HTML and CSS and website administrations.
Exceptional knowledge of keyword research techniques.
Great interpersonal skills.
Excellent verbal and written communication skills.
Strong organizational skills.
Ability to work in a team or individually as and when required.
Ability to manage and handle multiple tasks.
Outstanding problem-solving skills.
Exceptional attention to detail.
Good time management abilities.
Employement Category:
Employement Type: Full time
Industry: IT
Functional Area: Advertising
Role Category: SEO Expert
Role/Responsibilies: SEO Executive SEO
Contact Details:
Company: Satish Sahab
Location(s): Delhi, NCR
Keyskills:
Direct Marketing Executive
Sem
Online Marketing