Develops digital marketing strategy in a holistic way to cover SEO, SEM, Blogging, Content marketing, Social media, Referral marketing, Database marketing, Online PR & affiliate marketing campaigns.
Understanding the buyer persona & strong analytical ability of data to evaluate end-to-end customer experience across multiple channels.
Strategize marketing automation programme to increase engagement of existing enquiries.
Identify the latest trends and technologies of our industry as well as digital marketing industry.
Competitor analysis in all digital aspects.
Managing website performance by maintaining load time, down time, bounce rate, engagement rate on organic, paid, referral and direct traffic.
Budgeting of corporate brand and individual projects campaign.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Brainstorms new creative growth strategies.
Should have knowledge on CRM and API integration.
Understanding different coverage issues and index issues from Google search console and fix them accordingly.
Website management Should have knowledge in JavaScript, HTML, and CSS, WordPress, PHP, AMP, PWA to meet the objective of maintaining page load speed below 3 seconds.
Digital Marketing Tools - Should have in hand knowledge and observation skills in Google analytics, Google Tag manager, Google Search Console, Google Keyword Planner, SEMrush, Facebook Pixel, Google AdWords Tracking, LinkedIn Insight tag etc.
Strategize to reach & find target audience in different markets (NRI, NRK, Local audience)
Maintains digital marketing employees by recruiting, selecting, orienting, training and counselling
Employement Category:
Employement Type: Full timeIndustry: Advertising / MR / PR / EventsRole Category: Internet MarketingFunctional Area: Not ApplicableRole/Responsibilies: Digital Marketing - Agency Background