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Digital Marketing - Agency Background @ Genius Consultant

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 Digital Marketing - Agency Background

Job Description

  • Develops digital marketing strategy in a holistic way to cover SEO, SEM, Blogging, Content marketing, Social media, Referral marketing, Database marketing, Online PR & affiliate marketing campaigns.
  • Understanding the buyer persona & strong analytical ability of data to evaluate end-to-end customer experience across multiple channels.
  • Strategize marketing automation programme to increase engagement of existing enquiries.
  • Identify the latest trends and technologies of our industry as well as digital marketing industry.
  • Competitor analysis in all digital aspects.
  • Managing website performance by maintaining load time, down time, bounce rate, engagement rate on organic, paid, referral and direct traffic.
  • Budgeting of corporate brand and individual projects campaign.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Brainstorms new creative growth strategies.
  • Should have knowledge on CRM and API integration.
  • Understanding different coverage issues and index issues from Google search console and fix them accordingly.
  • Website management Should have knowledge in JavaScript, HTML, and CSS, WordPress, PHP, AMP, PWA to meet the objective of maintaining page load speed below 3 seconds.
  • Digital Marketing Tools - Should have in hand knowledge and observation skills in Google analytics, Google Tag manager, Google Search Console, Google Keyword Planner, SEMrush, Facebook Pixel, Google AdWords Tracking, LinkedIn Insight tag etc.
  • Strategize to reach & find target audience in different markets (NRI, NRK, Local audience)

Maintains digital marketing employees by recruiting, selecting, orienting, training and counselling

Employement Category:

Employement Type: Full time
Industry: Advertising / MR / PR / Events
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing - Agency Background

Contact Details:

Company: Genius Consultants
Location(s): Kolkata

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₹ 6 - 10 Lakh/Yr

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Genius Consultant

Genius Consultants Limited Leading US based MNC into IT solutions