Job Description
Principal Responsibilities / Accountabilities:
Responsibilities :
1.Media Communication
Create and deliver press releases, media relations content, case studies, executive bios, corporate newsletter content, proposals, etc
Identify, develop and execute communications strategy for key media contacts and customer references
Work closely with PR agency to ensure maximum coverage and fresh stories
Copyedit, proofread, and revise communications
2.Partnerships
Develop relations and partnerships with various ATL media (print, outdoor, radio, tv, etc) for execution of campaigns with best deals
Manage regular communication and relations with brand partners
Initiating various BTL communication tie ups for the brand to support increase in footfall and to maintain and strengthen brand identity
Coordination and regular communication with all Mall partners for optimizing on promotions through them, and for event associations
Ensure promotions for various events/activities planned, through various ATL and BTL mediums
3.Developing Marketing Material
Brief the design team in design, copy, image, and content needed in the development of sales tools, collateral, advertisements, graphics, events, and other promotional activities.
Effectively coordinate the development, design, approval, production, and distribution of marketing materials in partnership with the creative design team.
Champion the company brand identity across all developed materials
Requirement-
At least 1 year experience in Marketing / Event Industry
Excellent verbal and written communication skills
Capable of multi-tasking
Knowledge of marketing tools, strategies, event management
Should be able to execute all plans as per briefs given
About Charcoal Concepts
Charcoal Concepts is a platform for specialist Indian food and beverage, founded by K Hospitality Corp. The company has a clear vision to conceptualize, incubate, develop and grow leading brands for Indian food and beverage. Indian food comes with a distinct and wide plethora of flavours. We, at Charcoal Concepts, are focused on inspiring innovation with a growth mind-set, keeping diverse Indian flavours and our customer first hospitality at the core of our ethos.
Employement Category:
Employement Type: Full time
Industry: Hotels
Functional Area: Marketing & Communications
Role Category: Marketing Executive
Role/Responsibilies: Marketing Executives
Contact Details:
Company: Blr Lounge Services
Location(s): Bengaluru
Keyskills:
Marketing Executive
Branding
communicationPromotion
Promotion
Btl
Advertising
ATL
Brand managemen
Marcom
Events