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Senior Digital Marketing Executive @ Applied Promotions

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 Senior Digital Marketing Executive

Job Description

 Designation:  Senior Digital Marketing Executive

Responsibilities:

  • Assisting in the formulation of strategies to build a lasting digital connection with consumers
  • Planning and monitoring the ongoing company presence on social media and other online platforms
  • Launching optimized online advertisements to increase company and brand awareness

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Requirements

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Degree / diploma in digital marketing will be a plus

Employement Category:

Employement Type: Full time
Industry: Advertising / MR / PR / Events
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Senior Digital Marketing Executive

Contact Details:

Company: Applied Promotions
Location(s): Delhi, NCR

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₹ 2.0 - 5 Lakh/Yr

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Applied Promotions

Apppl Combine is a 21 year old marketing -communication agency having its own offices in Singapore, Hongkong and India. We are proud to have the patronage of cult brands like Nike, Reebok, Lotto, Aviva life insurance, Airtel, Snapdeal, Audi, CII,Jindal Stainless etc. We specialise in Brand managem...