What does a public relations officer
Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.
Other tasks include:
Depending on the employer, PR officers may also be required to carry out other, more general, marketing responsibilities. This can involve working on websites and social media and writing and/or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution.
Vacancies are advertised by careers services, specialist recruitment agencies and in national newspapers and trade publications including Press Gazettes and PR Week. The Chartered Institute of Public Relations (CIPR) publishes lists of voluntary placements and salaried graduate training schemes.
Many graduates enter the profession at a junior level or move into PR following a marketing, journalism or advertising career. Networking and speculative applications can also be useful techniques for finding opportunities, for which a portfolio of written work may be useful for highlighting relevant abilities.