Manager - Social Media Research
- Genpact India
- 3 to 5 Yrs
- Bengaluru
- 5 years ago
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Job Description
Manager, Social Media Research
We are looking for a Manager who would be contributing to client strategy by analyzing data, preparing reports, and identifying actionable business insights; while also leading and enabling team members to move up the curve, and deliver high quality research.
Role and Responsibilities:
- Client management and servicing. Understand client s ask and research objectives and deliver a high-quality research output, meeting client s need
- Manage a team of 7-10 analysts
- Analyze and interpret data using a variety of social media tools, secondary research, digital analytics platforms, and other related tools
- Convert data into actionable insights
- Use story boarding techniques to create reports on PowerPoint
- Create and visualize analysis concepts and models in the report
- Come to clear conclusions, implications, and recommendations on the way forward
- Ensure accuracy and attention to detail in all phases of the research process
- Ensure project timelines are met
- Work with clients to understand their business and research objectives
- Ensure the client s research/business questions are answered effectively, and to their satisfaction
- Lead a project team to ensure team members perform to their best potential, and move up the learning curve
- Drive and support Genpact s transformation towards more automation, and analytics
- Internal stakeholder management
Minimum qualifications
- Graduate degree (any), followed by MBA
- Relevant experience in market research methodologies and techniques
- Excellent MS Office skills (Advanced Excel, PowerPoint, Word)
- Excellent business writing and communication skills
- Ability to effectively lead, manage, and mentor a project team
- Knowledge about social and digital media research & analytics
- Strong analytical and critical thinking skills
- Ability to generate insights and inferences from facts/data
- Ability to analyze, organize and integrate large amounts information into clear concise presentations
Behavioral / team skills
- Personal drive and positive work ethic to drive and deliver results in demanding situations
- Flexibility to adapt to a variety of projects, in order to contribute with minimum ramp up
- Should be able to work well in a team, and lead a team of 7 to 10 people, to deliver high quality research
- Should be dependable and able to follow guidelines
- Should possess an eye for detail
- Good to have: Understanding of the pharmaceutical, CPG and retail industry
- Good to have: Experience working with popular social media monitoring tools or management tools
- Good to have: Experience in other visualization tools such as power BI
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
,Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: Internet MarketingFunctional Area: Not ApplicableRole/Responsibilies: Manager - Social Media ResearchContact Details:
Company: Genpact IndiaLocation(s): Bengaluru
Genpact India
Genpact (NYSE: G) is a global professional services firm focused on delivering digital transformation for our clients, putting digital and data to work to create competitive advantage. We do this by integrating lean principles, design thinking, analytics and digital technologies with our domain and ...
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