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Social Media Specialist - Mumbai (All Areas) @ Reliance Entertainment

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 Social Media Specialist - Mumbai (All Areas)

Job Description

Social Media Specialist shall be responsible for developing, executing and posting, engaging, creative and innovative content for regularly scheduled posts, which enlighten audiences and promote brand / film focused messages.


Social Media Marketing

  1. Get familiar and be on top of companys social media properties (Facebook, Instagram, Twitter, Youtube | Regional Apps).
  2. Come up with interesting and engaging content for various film projects on Social Media Properties in accordance with the pitch presentation and campaign commitments to stakeholders.
  3. Take ownership and work closely with the copy and design team to brainstorm on content ideas for various campaigns or posts.
  4. Post diligently, timely and in a scheduled manner content on various social media and digital platforms and engage with fans / community.
  5. Responsible to use various social media tools and techniques to build, retain and grow online communities of clients.
  6. Responsible to initiate conversations with clients communities for engagement
  7. Mapping & application of social media trends & applications of clients and report.
  8. Ability to craft and execute insightful communication in static and video formats
  9. Building a following for client on social media with creative work

Social Media and Website

  1. Keep Reliance Entertainment's website up to date with latest news, promos, marketing collaterals and articles. Follow ups with IT Team for uploads.
  2. Support in Press Releases, Bytes, Tweets and developing and releasing content for social media with agencies and independently.

Film Marketing Activities

  1. Support colleagues in on-ground activations during the release of a film.
  2. Support in Press Releases, Bytes, Tweets and developing and releasing content for social media with agencies and independently.
  3. Assist Marketing department in activations and event schedule as per marketing plan of a project.
  4. Coordinate and execute various on-ground promotional events, trailer launch, song launches, talent interviews, mall activations, college activations and city tours.
  5. Reporting
  6. Checklists, MIS Reports, Trackers, Presentations all needs to be updated at all times.
  7. Any other reports required by management from time to time

JOB SPECIFICATION

3 Plus years experience in film marketing

Graduate Must Masters degree in Mass Communication/Media/Marketing will be an added advantage

Knowledge of Media and Entertainment industry MUST.


If this position interests you and if you would like to explore the opportunity further, please email your updated CV to me at sh*********i@re********a.com




Job Classification

Industry: Media, Entertainment, Internet
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Online/Digital Marketing
Role: Online/Digital Marketing
Employement Type: Full time

Education

Under Graduation: Any Graduate in Any Specialization
Post Graduation: Post Graduation Not Required
Doctorate: Doctorate Not Required

Contact Details:

Company: Reliance Entertainment
Address: Reliance Entertainment, Grandeur Building, 8th Floor, Andheri West
Location(s): Mumbai
Website: https://www.relianceentertainment.com/

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₹ 4,00,000 - 7,00,000 P.A

Reliance Entertainment

Reliance Entertainment has evolved out of the groups vision of meeting young Indias aspirations and assuming a leadership position in communications, media and entertainment. Alongside, we are gearing up to create a significant presence in businesses across various vectors of content, internet, b...