Regional Campaign Manager
- Replicon
- 7 - 11 years
- Bengaluru
- 3 years ago
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Job Description
- In this role, you will be responsible for conducting industries research, and will be owning the smooth flow of leads. This position reports directly to the Director, Demand Generation, and requires extensive collaboration with Product Marketing, Content marketing.
- This person will be collaborating closely with counterparts in our Silicon Valley, USA office including our Senior Executive Team.
We Have:
- A Software Product Development company with a market leading enterprise solution.
- Profitable, stable global customer base some of whom have been with us for almost 20 years!
- An inhouse creative and product marketing team that you will work with on demand generation channels across all of our solutions.
- Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList .
- Continuously been recognized by the Stevie Awards for Sales and Customer Services since 2013.
- A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies.
You Have:
- 10 years of experience in marketing roles focused on outbound B2B, SaaS online campaign designing and execution
- Experience of working in global market (NA/ EMEA/ and or ANZ).
- Experience in regions is a plus.
- Experience in working directly with product marketing team to build pipeline and accelerate deals in the pipeline.
- Ability to manage multiple projects in an agile and deadline-driven environment.
- You love digging into data - analyzing performance metrics for different regions marketing campaigns.
- Preference for working in a collaborative, cross-team, cross-cultural environment.
- People Management Experience.
- Bachelor s degree in marketing or a related field; MBA is a plus
What you ll Do:
- Work closely with Product Marketing team for regions specific in-depth market research and create demand generation action plans closely
- Detail and in-depth research, competitive analysis, quantitative analysis on savings, ROI, price determination, understanding of the regional needs and personas involved
- Developing strong relationships with existing customers
- Design, develop and execute strategies for new lead generation through campaign programs
- Improve the efficiency and effectiveness of our marketing automation system to better leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
- Accountable for setting targets for lead generation as per the region. Support the team for annual targets by providing marketing programs and sales tools
- Maintain excellent vendor relationship/management skills - Identify the appropriate vendor rep and maintain relationship
- Develop outbound campaign programs that significantly increase the marketing database and overall pipeline
- Accountable to work closely with the content marketing to create campaign content to achieve lead generation result
Job Classification
Industry: IT-Software, Software ServicesFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in Marketing
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: Replicon SoftwareLocation(s): Bengaluru
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Keyskills: Outbound Lead generation Competitive analysis Marketing campaigns Agile Market research Silicon content marketing Product marketing marketing automation
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