JD
The candidate should have a strong understanding of consumer marketing and will be responsible for deploying the product's message through effective use of creative, communication strategies and mass advertising plans (TV, Print, Digital, Mobile, Social, and Out Of Home advertisement(OOH)). You will drive brand awareness, engagement, and demand for the app (brand and content). The position will work closely with the DIRT, Creative, Social media, PR POCs and ensure optimization of brand and product messaging and spend across all marketing channels. A strong marketer who has experience in online and offline channels has hands-on experience in collaborating with internal stakeholders, developing insightful creative briefs, and executing multi-channel ad campaigns.