Urgent requirements with our Multinational Client based at Mumbai - Marketing Positions - 5 nos.
- Ipathfindrs Services
- 5 - 15 Years
- Mumbai
- 5 years ago
- Email to a friend
- Report this job
Job Description
About the CompanyUnified Communications is IceWarp's sole focus and has been our raison dtre for over a decade. Built with the best features of communication, collaboration, security and mobility, IceWarp revolutionizes how organizations work and communicate.
Our History
2019: Further growth of cloud infrastructure - new clusters in the Netherlands and Bahrain.
Enhanced offering of cloud plans with a possibility to mix and match them.
TeamChat Mobile App complements the offer of mobile apps.
2018: Latest version of IceWarp brings integration of email and TeamChat, IceChat app and rich offer of document functions. Security is complemented by 2-factor authentication.
2017: IceWarp acquires Mirapoint Message Server, RazorGate and RazorSafe from the Synchronoss Technologies Inc. into its portfolio.
IceWarp Server 12 milestone release with TeamChat, new desktop and mobile APPS and launch of the cloud infrastructure in Europe and America.
2016: After over a 10 years IceWarp has changed the offices from the centre of Prague to the new, modern, playful and productive headquarters.
2015: IceWarp GmbH, a new company focused on German market, has been founded in Regensburg, Germany.
2014: IceWarp Server 11 milestone release with advanced mobile device management and conferencing capabilities.
Own company focused on India and Middle East Market has been founded in Mumbai, India.
2013: IceWarp was appointed an officially registered partner of Cisco Systems.
2012: Closed strategic partnership for distribution in Russia and CIS countries.
2011: Unified Communications becomes the mantra of marketing and development activities.
2010: IceWarp Inc., own company focused on US market, has been founded in Washington DC metro area.
2009: IceWarp Server 10 milestone release with Exchange ActiveSync support for Android, iPhone OS, Windows Mobile.
2008: Heavy concentration on mobility features: iPhone WebMail, Nokia SyncML Push, VoIP on handhelds and much more.
2007: IceWarp Server 9 milestone release started the departure from the old Merak brand.
2005: First Linux version 8.2 for RedHat released on LINUXWORLD Expo, SF.
2003: New features like simple backup, integrated Anti-Spam, Instant Messaging and GroupWare with ODBC support were added.
2002: Distribution started in the United States through an exclusive distributor Merak Mail Server, Inc.
2001: IceWarp Ltd. has been founded and international distribution started in Brasil, Italy, Spain and other countries.
2000: Released ICE Web Mail for MS Mobile Explorer and Nokia WAP Toolkit 2.0.
1999: First public release of Merak 2.10.105.
Head of Business Marketing
Level GM Grade
Rel. Experience 12+ years of experience
Team will lead a team of 10+ people
The person would be responsible for
Ownership of business marketing or revenue marketing for the company
Being pivot between marketing, sales, product, tech and CEO to drive the functional agenda
Must be a customer acquisition, conversion, and retention expert. Oversee planning and execution of customer acquisition, retention and conversion efforts, across all channels (social, email, automation, etc.).
Identify, develop, and implement cohesive messaging and branding for all LOBs and drive B2B marketing strategies
Develop the processes, strategies, and quality standards needed to execute and scale the production of world- class case studies, white papers, client stories, videos, and more.
Work with internal teams, agencies, product and Tech team to deliver perfect marketing campaigns, landing pages, and other tangible deliverables.
Define world- class quality standards for all marketing materials and ensure that all deliverables meet these standards.
Lead company participation in national and international events and conferences
Be in constant communication with team members to ensure relentless focus and execution.
Lead and strategize marketing for channels and tech alliance partners
ABM
Cross sell and upsell existing customers vide marketing approach
Manage the Digital Marketing program to contribute pipeline growth for various LOBs
Bring innovativeness in strategies and tactics
Lead activities to drive revenue for sales team and targets for Demand generation team
Be a pillar step in establishing the foundation for a high- performing marketing team to scale and enable organizations rapid growth.
Provide thought leadership, strategic insight, and clear communication (written and verbal) to peers and stakeholders on strategy.
Build customer case studies and success stories to drive demand and enable Sales.
The person would own the performance marketing ROI
Key Skills:
Organization and attention to details: help create systems that streamline everything across the team; must be the person who doesn't let the balls drop and can communicate to ensure others don't either.
Strong people skills: work with a lot of team members and customers; should have a talent for making people feel instantly comfortable, willing to share, and communicate effectively.
Independent problem solver: ability to create, be mentored, and effectively tackle difficult problems on your own.
Efficient prioritization: able to recognize which objectives and results are most important to the company mission and priorities and get those done.
Learn quickly: absorb and learn different LOBs of the organization
Requirements
Minimum of 5 years of Cloud or SaaS B2B marketing experience to including acquisition, conversion, retention, with traction of various industry and customer segments.
Minimum 3 years of experience owning pipeline growth for a B2B SaaS company.
Minimum of 3-5 years in marketing leadership roles and proven track record in recruiting, building, and leading world class marketing teams to include direct experience developing and executing marketing strategy.
A kickass storyteller and communicator with extremely strong negotiation and persuasion skills.
A knack for creating experiences that shape perceptions.
Adopt a get shit done mindset and demonstrate leadership, initiative, and motivation.
Deep knowledge experience in the Software Industry, Cloud/ SaaS industry experience is a Plus
Experience creating enterprise case studies, white papers, and client stories is preferred.
Experience delivering marketing materials for B2B professional services is preferred.
Must be a self- starter with initiative and drive, capable of executing rapidly with limited strategic direction.
Must have an exceptional eye for quality in marketing collateral and an unwillingness to compromise on the quality of both messaging and design.
Experience with the nuances of different forms of marketing collateral and how to adapt messaging and design to each form.
Must be extremely driven by the prospect of building a high- performing marketing function that scales with the company over time.
Ability to work under pressure and adhere to tight deadlines while never sacrificing quality.
Ability to build and scale in a fast- growing company with a focus on execution.
Must have excellent verbal and written communication skills and the ability to work well with individuals across a variety of functions.
Marketing Manager Marketing Communications
We are looking to expand our support for marketing department by hiring a dedicated role to manage all our Marketing Communications.
Required Skills around 4-5 years of experience
Reporting to the GM Marketing
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Manage the Creative and content agency to handle the ongoing demand of collaterals required for all product lines
Plan and execute on executive communication support including leader messaging and development, org and employee communications (e.g., all-hands/newsletters/events), internal and external presentation and content support
Build collaterals including presentations, datasheets, comparison sheets, edms, sales tools across LOBs and product lines
Create world- class case studies, white papers, client stories, videos, and more across all LOBs and product lines
Create articles and blogs covering all LOBs
Conducting market research, and overseeing market data analysis and evaluation
Create and execute Incentive schemes for partners and customer offers to generate and drive more demand in market
Create high quality presentations for all product lines
Manage the website content
Requirements
Minimum Graduate from a reputed University
Proficiency in spoken and written English.
Extensive brand/marketing communications experience ideally from B2B marketing or affiliate marketing agencies.
Must be a self- starter with initiative and drive, capable of executing rapidly with limited strategic direction.
Must have an exceptional eye for quality in marketing collateral and an unwillingness to compromise on the quality of both messaging and design.
Experience with the nuances of different forms of marketing collateral and how to adapt messaging and design to each form.
Ability to work under pressure and adhere to tight deadlines while never sacrificing quality.
Must have excellent verbal and written communication skills and the ability to work well with individuals across a variety of functions.
Passion and eagerness to develop and execute best-in-class marketing campaigns with external partners.
Excellent presentation and communications skills.
Problem solving and analytical capabilities.
Marketing Manager Digital
Reporting to the GM Marketing
Manage owned, paid and earned media to help brands establish and grow their presence online
Run lead generation and brand awareness campaigns via platforms and channels such as website, chatbot, mobile app, organic, paid, social media, etc.
Orchestrate online marketing campaigns to drive business, reach new markets, and re-engage with existing & prospective customers.
Drive funnel eciencies of the leads generated from digital sourcing activities.
Manage search metrics that ensure overall brand visibility and manage on-page & o-page SEO activities.
Measure trac & page engagement metrics using Google Analytics.
Evaluate performance of outreach programs against goals & KPIs.
Set up a content marketing practice encompassing a multi-channel and multi-format approach used to engage and convert customers via digital channels
Email marketing for current customer base and prospects for continuous engagement and drive funnel growth
Work closely with Marcom team and produce multi-format content (videos, infographics, web pages, blogs, press releases, etc.) to grow organic trac.
Brief and leverage agencies to balance quality, quantity and speed.
Use advanced metrics to measure the success of a marketing campaign
Drive and manage SEO, SEM, via organic and paid initiatives
Competitor benchmarking
Requirements:
Proficiency with online marketing and social media strategy
Proven track record of handling digital marketing strategy for International level product
Experience executing paid social media campaigns.
Experience of handling Digital marketing for B2B brands
Marketing Manager Events
We are looking to expand our support for marketing department by hiring a dedicated role to project manage all our events and conferences including Webinars
Required Skills around 4-5 years of experience
Reporting to the GM - Marketing
Conceptualize, plan and execute events and webinars from time to time
Create/participate and Manage events and webinars across Industries, Product lines, Partners
Existing Customers and Prospects
Create education and awareness amongst existing customers and prospects
Evaluate Industry event calendars and participation to get visibility, mindshare and demand for all LOBs to reach the Target audience.
Create content / Presentations required for the event/webinar
Work closely with partners and tech alliances to create joint webinars for generating demand
Develop and maintain accurate project plans for each meeting/ event identifying the set of events to participate in collaboration with sales, delivery & K&I Perform various budgetary tasks relating to events including budget forecasting, overseeing payments according to vendor contracts, closing out event budgets
Research, create and execute a weekly and monthly calendar for webinars as per Industry norms and standards
Coordinate with other marketing team including Marcom for asset creation and Digital to publish events on various social platforms
Entering information into event registration website, corresponding with event participants
Coordinate production of event materials, i.e., name badges, signage, handouts, gifts
Interact with external speakers where applicable in conjunction with events
Ensure that all applicable stakeholders (Executive Travel, Finance, Digital Marketing team etc.) have up-to-date information
Manage gift procurement and maintain stock for ongoing requirements
Event website creation, promotional merchandise/ executive gift sourcing, and onsite event co-ordination
Identify and implement continuous improvement opportunities- Post event Feedback & improvements,
Requirements:
Minimum 4-5 years of experience of handling events
Successful track record of creating and managing webinars
Effective in providing exceptional customer service
Excellent organizational, interpersonal, and administrative skills
High energy
Clear concise written and verbal communication skills
If you are interested kindly share your updated CV along with below details:
1.Position applied for:
2.Name
3.Mobile No
4.Email ID
5.Qualification
6.Certifications
7.Total Exp.
8.Rel. Exp.
9.Current Company
10.Current Designation
11.Current CTC
12.Excepted CTC
13.Notice Period
14.Current Location
15.Willing to Relocate to Mumbai: Yes / No
16.Reason for Change
17.Did you go through the Company Website: Yes / No
18.Did you go through the Yes / No
Employement Category:
Employement Type: Full timeIndustry: AdvertisingFunctional Area: Marketing & CommunicationsRole Category: Marcom - ManagerRole/Responsibilies: Urgent requirements with our Multinational Client based at Mumbai - Marketing Positions - 5 nos.Contact Details:
Company: Ipathfindrs ServicesLocation(s): Mumbai+ View Contact
Keyskills: business marketing Marketing Communications Digital Marketing Events Managemen
Fraud Alert to job seekers!
₹ 500000 - 3500000 IN
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in