Brand Marketing Executive - Digital Marketing
- Easemytrip
- 1 - 4 years
- Delhi, NCR
- 5 years ago
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Job Description
Roles and Responsibilities
- Create awareness of and develop the brand you're marketing
- Communicate with target audiences and build and develop customer relationships
- Maintain relationship with the banks for offer campaigns
- Help with marketing plans, advertising, direct marketing and campaigns.
- Support the marketing manager in delivering agreed activities
- Source advertising opportunities and place advertisements on ATL mediums
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- Write and proofread marketing copy for both online and print campaigns
- Produce creative content, including videos and blog posts
- Organise and attend events such as conferences, seminars, receptions and exhibitions
- Source and secure sponsorship
- Liaise with designers and printers and organise photo shoots
- Arrange the effective distribution of marketing materials
- Maintain and update customer databases
- Conduct market research, for example using customer questionnaires and focus groups
- Develop relationships with key stakeholders, both internal and external.
Desired Candidate Profile
- Develop and implement a marketing strategy (often as part of a wider sales and marketing programme).
- Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
- Track marketing performance and return on investment and prepare weekly or monthly reports for management.
- Monitor and report on competitor activity.
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.
- Oversee and manage the marketing budget.
- Must have Excellent Communication Skills.
Interested candidates can share their CV's on **@ea*******p.com
Job Classification
Industry: Travel , Hotels , Restaurants , Airlines , RailwaysFunctional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Any Postgraduate in Any SpecializationDoctorate: Doctorate Not Required, Any Doctorate in Any SpecializationContact Details:
Company: Easy Trip Planners Pvt. LtdAddress: Building No.223, PATPARGANJ,INDUSTRIAL AREA, NEW DELHI, Delhi, IndiaLocation(s): Delhi, NCR+ View Contact
Keyskills: Brand Marketing
Fraud Alert to job seekers!
₹ 2,00,000 - 5,50,000 P.A
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EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging ...
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