Content Marketing Manager - Top Social Media
- Russell Tobin
- 10 - 15 years
- Mumbai
- 3 years ago
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- Report this job
Job Description
Job Description:
- Own and execute the On-platform marketing strategy for priority Content Partnerships in India
- Ops heavy - responsible for setting-up the Marketing campaigns by themselves using Ads Manager and usage of Lift tools to track performance
- Lead the setup and execution of successful advertising campaigns for Facebook Partner campaigns
- Collaborate with SPMs, PSMs & Content Strategy team while leading the charge on on-platform marketing, education, campaign management, reporting and technical support within the Media Partnerships team
- Own all aspects of campaign optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability
- Use market-specific knowledge, signals, and insights to drive success for our Video partners
- Work directly with Public Figures, Creators and Publishers and help to optimize performance as well as contextualize product feedback from partners
- Offer high-touch solutions based on familiarity with product launch status and bugs, proactively advocating for partners and pushing issues toward resolution
- Develop and catalogue best practices leveraging internal and external learnings
- Working alongside internal teams, investigate and resolve issues reported on Facebook, Instagram, and Messenger such as requests for account and product support
- Collaborate and work with relevant internal cross-functional teams to ensure that Facebook is taking partner input into account in relevant product and policy decisions
Minimum Qualifications
- BA/BS degree or higher, MBA preferred
- 10+ years of experience in Ad solutioning, Ads Strategy, Ad product development and/or project management with the ability to lead and handle multiple time-sensitive, cross-functional projects
- 5+ year of expert knowledge of Facebook Ads Products, and knowledge of Facebook organic tools
- Avid Facebook and Instagram user, and knowledge of both products as a user and partner
- Passion in Media, preferably with a strong understanding of the Partnerships function within the Media business
Preferred Qualifications
- Experience in the music, entertainment or technology industry
- Experience in Content licensing and/or Partnerships function within the Media industry
- Experience in working with Publishers on digital marketing campaigns
- Understanding of Facebook Platform and how its products could be leveraged
- Facebook Blueprint Digital Marketing Associate, Media Planning Professional or Media Buying Professional certification
Mandatory Skills -
- Requires preferably from agency background/Digital Media
- He/she should have delivered campaign spend on banner ads, youtube ads, and worked on Digital media platform
- Top 3 skills- campaign management end to end digital campaigning (media planning, implementation, and execution role )
Kindly share your resume at pa**********h@ru*********n.com
Regards,
Pallavi Singh
8754550***
Job Classification
Industry: Media, Entertainment, InternetFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Online/Digital Marketing
Role: Online/Digital Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in Any Specialization
Doctorate: Doctorate Not Required
Contact Details:
Company: Russell TobinLocation(s): Mumbai
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Keyskills: campaign management youtube ads Facebook Ads Content Management Content Marketing Marketing Management Social Media content strategy
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₹ 15,00,000 - 27,50,000 P.A
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