Openings For Digital Marketing( Manager / Sr.) @ Heritage Foods

Job Description

Dear Aspirant,

Greetings From Heritage Foods Ltd.

We have openings for the position of Digital Marketing (Manager / Sr. Manager)

Interested candidate shall share Updated CV to Ra**********m@he**********s.in

Position Title : Sr.Manager / Manager - Digital Marketing Vertical

Reports To: Chief Innovation Officer (CIO)

Location: Corporate Office @ Hyderabad

Function: Marketing

Qualification: Post Graduation in Marketing

Experience: 5-12yrs

Preferred Industry: FMCG, FMCD, Dairy, Retail, and Food & Beverage.

Overview:

Responsible for creating Brand Identity & building Brand Saliency amongst core target audience on social & digital media platforms. Strengthening Heritage's brand association & awareness in the mind of consumers & shifting their buying preference towards Heritage's products.

Core Responsibilities:

- Identifying core target audience in social & digital media platform commensurate with our offering

- Identifying correct platforms were Heritage needs to be present in digital & social media space

- Target consumer acquisition, maintenance & new consumer growth across platforms

- Advertising the correct product on a platform based on a holistic understanding of the target consumer

- Managing & Maximizing platform wise efficiency of spends based on the desired objective

- Monitoring the performance metrics across platforms as per the objective

- Preparing weekly, fortnightly & monthly brand performance report

- Competition monitoring & preparing fortnightly & monthly report

- Working with the agency on creative & content development

- Ideating with agency & departmental head on an innovative campaign

- Develop, implement and manage social media strategies and campaigns

- Monitor SEO and user engagement and suggest content optimization

- To improve site indexing, the organic website traffic, and increase the visibility of fortune content.

- Establish a proper framework that is able to measure the effectiveness of SEO in increasing rankings and traffic on the websites.

- Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic.

- Effective coordination and compliance of all statutory requirements

Job Classification

Industry: FMCG, Foods, Beverage
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Online/Digital Marketing
Role: Online/Digital Marketing
Employement Type: Full time

Education

Under Graduation: Graduation Not Required
Post Graduation: Any Postgraduate in Any Specialization, MBA/PGDM in Any Specialization
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required

Contact Details:

Company: HERITAGE FOODS LIMITED
Address: 6-3-541/C,,,PANJAGUTTA,HYDERABAD, , , Hyderabad, Telangana, India
Location(s): Hyderabad

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Keyskills:   Social Media Digital Media Digital Marketing Web Analytics Campaigns FMCG Creative Content SEO Advertising Content Optimization