Marketing Analytics Manager
- Replicon
- 5 - 9 years
- Bengaluru
- 3 years ago
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Job Description
Position Overview Replicon, the Time Intelligence company, has a comprehensive suite of products, powered by the Time Intelligence Platform, to manage enterprise time, projects, people, costs, gross pay & profits. We support more than 1.5 million people across thousands of customers spanning 180 countries around the globe.
Replicon is seeking an energetic and curious Marketing Analyst who thrives on sifting through the data, finding trends and communicating the data-driven stories to our internal marketing stakeholders. Your insights will optimize the performance of our online marketing campaigns and directly impact future marketing strategies and investment decisions.
We have:
- A stable and profitable Software Product Development company with a market leading enterprise solution and an established global customer base.
- Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList .
- In-house corporate project with internal stakeholders, in the marketing department of Replicon, planning and optimizing the effectiveness of online marketing campaigns.
- Exposure to multiple campaigns giving you lots of variety and challenging work.
- A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize campaigns.
You have:
- University Degree
- 10 years of total experience, with a minimum 4 years of related analytical experience.
- Strong oral and written communication skills to present and collaborate with internal stakeholders.
- Advanced Excel skills and experience with web-analytics software and data visualization tools such as Google Analytics, Heap, Google Data Studio and Tableau
- Self-motivated, responsive, professional and dedicated to problem-solving.
- Prior experience working with North American customer would be a plus.
What you ll do:
- Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution across Replicon s online marketing strategies.
- Perform campaign analysis with an ability to derive a narrative that includes key highlights, basic insights & recommendations for any programs/campaigns.
- Participate in the design of new campaigns strategy across domains and channels (outbound, Inbound, Social Media, Paid, etc.).
- Monitor the performance of campaigns during the execution period, recommending adjustments as needed.
- Communicate opportunities to try innovative new methodologies and improve the analytical procedure.
- Benchmark performance across all online channels and advise on KPIs based on performance analysis.
You should either be working or be flexible to work during the North American Shifts .
Job Classification
Industry: IT-Software, Software ServicesFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: Replicon SoftwareLocation(s): Bengaluru
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Keyskills: Outbound Google Analytics Web analytics Online marketing Analytical Social media Marketing campaigns Software product development data visualization Performance analysis
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