Digital Marketing Executive
- Computer Solutions
- 1 - 6 years
- Bengaluru
- 3 years ago
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Job Description
Job description
Roles and Responsibilities:-
- Identify, develop and implement digital marketing strategies, aligned with marketing objectives, company brand and lead generation goals
- Support products branding and lead gen goals with campaigns on digital media like social media, content marketing, SEO/SEM, display, third party vendors etc.
- Lead generation through digital channels along with lead management and tracking
- Manage and implement content marketing based on buyer personas using various digital channels
- Ability to apply marketing concepts, visual identity, brand strategy, positioning, and message
- Strong hands on experience of social media marketing on platforms like LinkedIn, Twitter, Facebook, Slide Share etc. Ensure high engagement level on all social media platforms which is consistent with companys brand voice
- Plan and launch optimized online adverts through Google AdWords, LinkedIn, Twitter etc. to increase brand awareness and/or generate leads
- Devising strategies and implementing plans to drive website traffic. Be actively involved in SEO efforts and website optimization along with managing/improving the user experience and search readiness of the website
- Hands on experience for tracking and reporting analytics using various tools like Google Analytics, Salesforce etc
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Creation of content and banners for website, social media and other digital channels
- Developing and managing digital tools included but not limited to social media and website
- Budgeting for various campaigns for digital marketing
- Work and partner with third party websites and online portals for lead gen and branding campaigns
- Knowledge on influencer marketing, media and analyst relations
- Evaluating customer research, market conditions and competitor data for the digital space
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Written Communication -Effective communication skills including clear and precise US style copy writing. Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs.
- Technical Skills -Must have a strong hold on social media, SEO/ SEM and other digital channels. A good understanding of B2B online marketing channels and website optimization techniques. Must be well-versed in CRM, analytics and scheduling tools. Constructing promotional campaigns.
Job Requirements:-
- Bachelor degree in Marketing, Business Analytics, Public Relations, or another related course.
- Effective communication skills including clear and precise US style copy writing.
- Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs.
- Must have a strong hold on social media, SEO/ SEM and other digital channels.
- A good understanding of B2B online marketing channels and website optimization techniques.
- Must be well-versed in CRM, analytics and scheduling tools.
- At least 3years of working experience with Digital Marketing and/or SMM/SEM.
- Strong analytical and project management skills.
- Confident and dynamic personality.
- Strong creative outlook.
Education
UG :B.B.A / B.M.S in Any Specialization, Any Graduate in Any Specialization
Please feel free to contact me at :- mail:-J***i@co******************t.com,
phone number:- 9068166***
Job Classification
Industry: IT-Hardware & NetworkingFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in HR/Industrial Relations, International Business, Advertising/Mass Communication
Doctorate: Doctorate Not Required
Contact Details:
Company: CSE Business Solutions (OPC) Pvt. Ltd.Address: 1638, 7th Cross, 8th Main,, , , BANGALORE, Karnataka, India
Location(s): Bengaluru
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Keyskills: Digital Marketing Advertising Marketing
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