Job Description
We are hiring for Sr. Manager / AVP Lead Generation/Performance- Marketing with Anand Rathi Shares & Stock Brokers Ltd for Mumbai (Goregaon-E) location.
Experience
- Minimum of 5 years in Performance marketing and 8+ years overall. Preferably in BFSI sector.
Roles and Responsibilities
Job Description
- Plan and execute all digital Lead Generation activities, including SEM, database, email, social media, Display campaigns, Affiliates marketing, Retargeting, web tracking, and more for B2B as well as B2C businesses across all verticals of the Group.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Create and manage new system/processes to centralize the lead flow and maximize lead usage by individual business and cross-selling of products and ensure zero wastage of leads.
- Create and Manage system/processes for initial tele-calling on the leads and lead assigning systems.
- Study, identify trends and insights, and optimize existing campaigns, spends, and performance based on these insights.
- Brainstorm new and creative growth and optimization strategies
- Collaborate and work closely with various business verticals, creative teams, agencies, IT teams, and other relevant stakeholders to successfully plan and execute various campaigns.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Proven track record of delivering tangible results
- Thorough knowledge of emerging technologies across digital space and passion to keep up with the latest trends in digital and performance marketing.
Desired Candidate Profile
A team player, detailed, analytical, Data-Driven, self-motivated, passionate about digital and performance, and Good communication skills
If you are interested please share your profile on ve**********r@ra**i.com or call Veena at 9969819***.
Job Classification
Industry: Banking, Financial Services, Broking
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization
Post Graduation: MBA/PGDM in Any Specialization
Doctorate: Any Doctorate in Any Specialization
Contact Details:
Company: nand Rathi Financial Services Ltd.
Address: 10 TH FLOOR,A-WING,10 TH FLOOR,A-WING,EXPRESS ZONE, ,WESTERN EXPRESS HIGHWAY,GOREGAON, EAST, , MUMBAI, Maharashtra, India
Location(s): Mumbai
Keyskills:
performance marketing
Lead Generation
Marketing Campaigns
Digital Marketing