Overseeing and developing marketing campaigns
Conducting Research and analyzing data to identify and define audiences
devising and presenting ideas and strategies
Promotional activities
Compiling and distributing financial and statistical information
Writing and proofreading creative copy
Maintaining websites and looking at data analytics
Organizing events and product exhibitions
Updating databases and using a customer relationship management (CRM) system Work with the Executive team, such as the marketing director or managing director, to set the marketing strategy for the business.
Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
Researching and analyzing market trends and competitors.
Track effectiveness of marketing campaigns and reporting findings to the executive team.
Negotiating and liaising with third-party marketing agencies.
Writing and delivering content and social media plans.
Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
Develop and implement HR strategies and initiatives aligned with the overall business strategy Bridge management and employee relations by addressing demands, grievances or other issues Manage the recruitment and selection process Support current and future business needs through the development, engagement, motivation and preservation of human capital Develop and monitor overall HR strategies, systems, tactics and procedures across the organization Nurture a positive working environment
