Implement Pay Per Click media strategies for clients.
Handle, review, and perform daily account responsibilities associated with Google AdWords and other search platforms for a variety of clients.
Handle display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Communication to team and management on project development, timelines, and results.
Work closely with the other team members to meet client goals.
Required Candidate profile
Key Requirements:
1-5 years of experience in Digital Marketing and Paid Search (PPC).
Proficiency in MS Excel, PowerPoint, and Word. International client handling experience for a year.
International client handling experience for a year.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, etc.).
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
AdWords certification a plus.
Excellent verbal and written communication skills.
Job Classification
Industry: Advertising, PR, MR, Event Management Functional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: Online/Digital Marketing Role: Online/Digital Marketing Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization, Graduation Not Required Post Graduation: Any Postgraduate in Any Specialization, Post Graduation Not Required Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: GLOBAL ADVERTISEMENT SERVICES PRIVATE LIMITED Location(s): Pune