AVP - Digital Marketing | Chronic Diseases
- Unnati
- 5 - 8 years
- Delhi, NCR
- 4 years ago
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Job Description
Join one of the most advanced healthcare startups, which is led by professionals and startup experts from various sectors.
The company has been founded by a group of highly experienced professionals from IIT, IIM and ISB with a background in strategy,consulting and healthcare technology. The members come with extensive experience working with start-ups in India.
As theAVP - Digital Marketing, you shall lead the Digital Media planning for brand building and customer acquisition, while acting as community manager on social media accounts.
Candidates from Delhi NCR only apply.
What will you do:
- Planning, implementing, and monitoring digital marketing campaigns across all digital networks, including SEO/ SEM, marketing database, email, social media and display advertising campaigns
- Leading the App store Optimization and other paid campaigns for Customer acquisition such as UACs
- Overseeing and managing all contests, giveaways, and other digital projects.
- Creating landing pages and other conversion opportunities.
- Overseeing paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
- Acting as the owner of website performance, with a focus on optimizing for search and user experience.
- Planning and running conversion testing and other experiments, and optimizing user funnels
- Measuring and reporting performance (ROI and KPIs; such as website traffic, lead generation, revenue attribution)
- Collaborating with agencies and other vendor partners
- Being responsible for content creation
- Collaborating with internal teams to create landing pages and optimize user experience
- Developing and executing an ongoing content promotion strategy.
- Identifying trends and insights
- Evaluating emerging technologies
Required Candidate profile
What you need to have:- Bachelors degree in marketing, communications, advertising, or a related field.
- 5-8 years of experience in Digital marketing, and social media management preferably in a high growth environment in a healthtech or consumer internet firms
- Should have experience in leading digital media planning for brand building and customer acquisition
- Previous experience of acquiring customers through various paid campaigns such UACs and app store optimization
- Should have experience in managing social media campaigns both strategy and acquisition
- Experience of building positioning for the brand through use of Bloggers and Influencers
- Experience in SEO / SEM, marketing database, email, social media and/ or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/ B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas) and marketing automation platforms such as Marketo
- Experience in setting up and optimizing Google Ad campaigns
- Self-directing and agile, with the ability to quickly pivot strategies, as needed.
- Passionate, creative thinker with exceptional analytical skills and data driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Perks and Benefits
Best in the industryJob Classification
Industry: Medical, Healthcare, HospitalsFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Senior Management
Role: Senior Management
Employement Type: Full time
Education
Under Graduation: B.B.A / B.M.S in Management, B.A in Any Specialization, Communication, PR/AdvertisingPost Graduation: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: UnnatiLocation(s): Delhi, NCR
Website: http://www.myunnati.com
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Keyskills: Brand Building Display advertising Paid campaigns Google analytics web analytics Online marketing Digital Marketing SEM Social Media Management SEO Customer Acquisition
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Unnati
Unnati Our client is an Ambient Intelligence Platform providing real-time information on places, people and products. The platform processes massive data from smart environments to understand consumer behaviour at a global scale. Currently processing data from over a billion devices, the platfor...
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