Samsika Marketing

Samsika Marketing Consultants Pvt. Ltd.
Brand Guru, Jagdeep Kapoor, Founder Chairman & Managing Director of Samsika Marketing Consultants Pvt Ltd, is a leading Brand Strategic Marketing Consultant, with an impressive list of clients, drawn from both multinational and Indian firms.

Samsika has successfully completed its 25th Anniversary year in consultancy and entered its 26th Anniversary Year.
Mr. Kapoor is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is an alumnus. He is the visiting faculty member of British Council’s StrathclydeMBA course and S P Jain Institute.

Respected as a “Brand Guru, Jagdeep Kapoor is a prolific writer and has published over1809 articles on brand marketing and sales in newspapers and magazines such as Business India, EconomicTimes, Business Today, The Hindu Business Line, Business World, Deccan Herald and The Times of India. The author of several successful books, his earlier books titled “24BrandMantras, “24 Brand Mantras – Second Edition, “24 Brand Mantras Hindi Edition,“Brand Serve, “Brand Naamkaran, “18 Brand Astras, “18 Brand Astras – Hindi Edition,“9BrandShastras, “9 Brand Shastras Second Edition, “9 Brand Shastras HindiEdition, “Brand Switch, “27 Brand Practices, “Brand Seg’meant’ation and “1800 Runs – BrandSale KhelMein, were all bestsellers.

Mr. Kapoor’s book ‘Brand Switch’ has been launched in USA, including the Spanish edition.

Mr. Kapoor has contributed to the brand building of a large number of brands including CARRIER air conditioners,OTIS elevators,NAVNEET publications, HALLS lozenges, MOTHER DAIRY milk and milk products, FROOTI fruit drinks, HariKrishna exports Kisna diamond jewellery , DC Fingers Computer peripherals , Junagadh jewellery , PANACEA BIOTEC pharmaceuticals,CINTHOL soaps, NIRMA detergents, FEVICOL adhesives, NUTRELA soya nuggets, ANCHOR toothpaste, SAFAL frozen peas, KAYAM Churan , Tanvi Gold jewellery , HuMaree Health and Hygiene , Virosil disinfectants , Mobitech mobile Accesories , Vishnu Krupa V81 textiles , Amlamrut foods , Electrotherm steel ,WIZCRAFT events, FEDEX – BLUE DART express couriers, BAILLEY mineral water, PEPPY snacks, NATURAL icecream,WELLNESS FOREVER chemist chain , ZICOM security systems, SOSYO softdrinks, METRO shoes, SUPERMAX shaving blades, JAIN IRRIGATION foods, ORPAT fans and calculators, AJANTA clocks, ROYALTOUCHE laminates, SIYARAM’S textiles, SWEETISH HOUSE MAFIA cookie café, FLOWGUARD PLUS pipes, BABY CELL stem cell, STUFFCOOL mobile accessories, OLYMPIA ecommerce, PRIMACY fragrances, ZUARI AGRO agriinputs, M-SEAL sealants, BALRAMPUR CHINI sugar, WELSPUN SPACES bedsheets and towels, APTECH computer education, ARENA multimedia coaching, LISTERINE mouthwash, HIRANANDANI UPSCALE constructions, GARWARE nylon and suncontrol, MOTILAL OSWAL financial services, TETRAPAK packaging, HIMALAYAN natural mineral water, ERASER skin care, FEVICRYL acrylic colours, KOTAK MAHINDRA financial services, THE CLUB luxury club, SSI computer education, UNICHEM pharma, KISCHCO cutlery, KORES office products, VETA spoken English education, ADITYA BIRLA GROUP diversified, TATA MOTORS private and commercial vehicles, VOLTAS air conditioners, OBEROI REALTY constructions, CINEMAX multiplexes, ORCHID five star hotels,, HIRANANDANI family hospital, Dr. SHROFF EYE hospital, LUBRIZOL technologies, STOCKHOLDING financial services, , iBALL computer peripherals ,RAJDHANI restaurants, TALLY accounting software, AEROFIT fitness equipment, GODREJ consumer products and many others.

Mr. Kapoor was the Chairman of the Advertising Works Committee, Advertising Club of Bombay, and was Joint Secretary of the same. He is often quoted in the world's marketing publications including John Nasbitt's 'Mega Trends' and is interviewed regularly as a brand-marketing expert on top television channels like BBC, Star News, CNBC and NDTV. Jagdeep Kapoor has also hosted the popular ‘Dream Merchant