Janani is a part of DKT International, a US-based social marketing enterprise that is the largest non-governmental provider of family planning products and services worldwide). Janani was established as an Indian not-for-profit in 1996 and today provides high quality sexual and reproductive health products and services across 13 States in the North of India. Jananis mission is to increase access to contraception and other sexual and reproductive health products by leveraging existing public and private sector channels. We achieve this mission through building brands, a rigorous approach to sales and marketing and a constant focus on cost-effectiveness and return-on-investment. Put simply, Janani uses commercial sales and marketing techniques to achieve a social benefit.