Brand Communications Lead @ SnapHunt Pte

Job Description

The Offer

• Excellent opportunity to build a solid profile
  
• Lead the Branding Communication efforts for a high-growth FinTech firm
  
• Competitive compensation
  

The Employer

Our client is an online payment services provider that was established with a mission to provide essential financial services to the underserved sections of the country.
The Job
You will be responsible for :

• Evaluating brand image and devising the brand strategy, including brand guidelines, brand vision and value proposition for the short as well as the long term, while reflecting local priorities.
  
• Translating brand strategy into brand plan and go-to-market strategy.
  
• Planning and execution of communications and media actions across media channels.
  
• Liaising with product teams and supporting new product launches.
  
• Tracking effectiveness of various campaigns and course correcting as required.
  
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
  
• Leading the planning and implementation of PR and initiatives related to the brand.
  

The Profile

• You have Masters in Marketing , Branding or related discipline and have at least 6 years experience in Branding or Marketing Communications profile, with significant experience in the Financial Services / FinTech domain.
  
• You are highly goal driven and possess analytical skills along with creativity.
  
• You have working knowledge of both traditional & digital, online and offline marketing strategies and implementations.
  
• You can support both pricing and lead generation teams in their internal efforts to make the product deliver optimum value to highly targeted markets / clients.
  
• You can define key performance metrics and KPIs for the efforts put in, and can analyse the results using relevant tools.
  

Ref :73006119

Employement Category:

Employement Type: Full time
Industry: Banking
Functional Area: Marketing & Communications
Role Category: Product Manager
Role/Responsibilies: Brand Communications Lead

Contact Details:

Company: SnapHunt Pte
Location(s): Singapore

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Keyskills:   Marketing Branding Brand Planning Online Paymen Campaigns Lead Generation