Search Engine Analyst @ Intuit

Perform ongoing keyword discovery, expansion, and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

Optimize copy and landing pages for search engine marketing

Requirements

5 years of experience with Digital Marketing with SEO concepts.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools

Experience with bid management tools

Experience with A/B and multivariate experiments

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM